지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
Home shopping is a form of telemarketing sales in which consumers can buy goods from their homes via a means of communication such as a computer or a telephone, and business owners can sell goods directly to consumers using catalogs, direct mail, television, radio, magazines, or a combination of various media. The purpose of this study is to present basic data that will aid in the development of better brassieres, through a study of fit and pattern comparison of various home shopping brand brassieres sold through cable TV home shopping networks, as the purchase and use of TV home shopping brand brassieres is currently increasing.
survey of 100 women in their 25~30years who had previously purchased one or more home shopping brand brassieres was carried out, in which 4 brands were selected for comparison. In order to test the fit, a wearing evaluation of 10 women in their 25~30years was conducted, and a sensory test was also conducted in which a group of 5 specialists evaluated the state of wearing. The investigation period spanned from Nov.19, 2008 to Now.30, 2008, and 75A-size 3/4 cup brassieres, which the preliminary survey found was the size most commonly used, were selected for analysis. Satisfaction and fit, as well as changes in body size, were examined through the questionnaires. The data was statistically processed using SPSS 14.0 for Windows.
which the preliminary survey found was the size most commonly used, were selected for analysis. Satisfaction and fit, as well as changes in body size, were examined through the questionnaires. The data was statistically processed using SPSS 14.0 for Windows.
The findings were as follows.
1. the analysis of the wearers' level of fit satisfaction of brassieres indicated that wearers had the highest degree of fit satisfaction with B brand, while brands C, A, and D followed. In the objective measurement of fitness. B brand scored the highest, while brands D, C, and A followed.
2. the analysis of fit satisfaction through a sensory test indicated that B brand showed the highest satisfaction, while brands A, D, and C followed, while the objective analysis of fitness through the sensory test indicated that B brand showed the highest fitness, while brands A, D, and C followed.
3. the comparison of brassiere patterns by brand indicated that B brand showed the closest to the mean value, with little difference in, front center breadth and angle, wing vibration, wing-side cup size, hoot & eye breadth, and shoulder strap space between brands.
survey of 100 women in their 25~30years who had previously purchased one or more home shopping brand brassieres was carried out, in which 4 brands were selected for comparison. In order to test the fit, a wearing evaluation of 10 women in their 25~30years was conducted, and a sensory test was also conducted in which a group of 5 specialists evaluated the state of wearing. The investigation period spanned from Nov.19, 2008 to Now.30, 2008, and 75A-size 3/4 cup brassieres, which the preliminary survey found was the size most commonly used, were selected for analysis. Satisfaction and fit, as well as changes in body size, were examined through the questionnaires. The data was statistically processed using SPSS 14.0 for Windows.
which the preliminary survey found was the size most commonly used, were selected for analysis. Satisfaction and fit, as well as changes in body size, were examined through the questionnaires. The data was statistically processed using SPSS 14.0 for Windows.
The findings were as follows.
1. the analysis of the wearers' level of fit satisfaction of brassieres indicated that wearers had the highest degree of fit satisfaction with B brand, while brands C, A, and D followed. In the objective measurement of fitness. B brand scored the highest, while brands D, C, and A followed.
2. the analysis of fit satisfaction through a sensory test indicated that B brand showed the highest satisfaction, while brands A, D, and C followed, while the objective analysis of fitness through the sensory test indicated that B brand showed the highest fitness, while brands A, D, and C followed.
3. the comparison of brassiere patterns by brand indicated that B brand showed the closest to the mean value, with little difference in, front center breadth and angle, wing vibration, wing-side cup size, hoot & eye breadth, and shoulder strap space between brands.
목차
〈Abstract〉
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법 및 절차
Ⅳ. 연구결과 및 논의
Ⅴ. 결론
참고문헌
참고문헌 (9)
참고문헌 신청
1. [학위논문] - 김미영 / 2007 / 30대 여성의 유방유형에 따른 브래지어 설계에 관한 연구 / 박사 / 성신여자대학교 대학원
2. [기타자료] - / 2009 / 한경닷컴(2009. 4. 3), “홈쇼핑업계 란제리 대전 돌입”
3. [단행본] - 임숙자 / 2001 / 패션마케팅과 행동 / 교문사 : 324 ~
4. [학술지(정기간행물)] - 이상범 / 2005 / CATV 홈쇼핑의 물류 서비스품질이 고객만족에 미치는 영향 / 高凰論集 36 : 57 ~ 58
5. [학술지(정기간행물)] - 장지연 / 2006 / 케이블 TV 홈쇼핑에서 의류제품 충동구매에 대한 상황적 관여 연구 / 한국의류학회지 30 (2) : 233 ~ 244
2. [기타자료] - / 2009 / 한경닷컴(2009. 4. 3), “홈쇼핑업계 란제리 대전 돌입”
3. [단행본] - 임숙자 / 2001 / 패션마케팅과 행동 / 교문사 : 324 ~
4. [학술지(정기간행물)] - 이상범 / 2005 / CATV 홈쇼핑의 물류 서비스품질이 고객만족에 미치는 영향 / 高凰論集 36 : 57 ~ 58
5. [학술지(정기간행물)] - 장지연 / 2006 / 케이블 TV 홈쇼핑에서 의류제품 충동구매에 대한 상황적 관여 연구 / 한국의류학회지 30 (2) : 233 ~ 244
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UCI(KEPA) : I410-ECN-0101-2009-592-018793060