This study aims to understand the degree of student’s satisfaction on the camp of college’s sport elite program, and how the satisfaction enhances college’s image, and how the satisfaction is related with their re-participation intention. In order to achieve this goal, we distributed 30C questionnaires to two colleges located in the Seoul metropolitan area, and 288(96%) of them were finally included to our final analysis, excluding 12 questionnaires that were answered incorrectly and unfaithfully. Collected data was analyzed with SPSS for 18.0 version, and factor analysis and reliability analysis were used to verify questionnaire’s reliability and validity, and ANOVA and T-test were carried out in order to analyze participant’s individual characteristic. In addition, regression analysis was carried out in order to the relation between the satisfaction and the enhancement of image. By this study, we conclude as follows. First, the satisfaction did not change significantly by individual characteristics, but the re-participation intention was high to female students and fifth grade students. The image was enhanced to 7th grade students. Second, the satisfaction is positively related with the enhancement of image. Third, the satisfaction is positively related with re-participation intention. Forth, the positive image of students is positively related with.re-participation intention. In short, the college running sports programs in its elite education program can enhance its image, and increase re-participation intention. Running sports programs playa critical role in enhancing children’s image on college because it will raise children’s satisfaction.