지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Present study investigates how franchisee autonomy and entrepreneurship influence the quality of franchisor-franchisee partnership and franchisee performance. Using self-determination theory as a theoretical basis, a causal relationship was hypothesized that frianchisee autonomy has a positive relationship with the quality of franchisor-franchisee relationship and franchisee performance.
As a result of data analyses from a survey with 154 franchisees in Korea, it was revealed that franchisor autonomy had positive influences on entrepreneurship and the quality of franchisor-franchisee relationship. It was also found that entrepreneurship had positive influences on the franchisor-franchisee partnership and frechisee performance and that franchisor partnership also had a positive influence on frianchisee performance. However, the franchisee autonomy did not have an direct influence on franchisee performance, which indicates that entrepreneurship was indirectly related with franchisee performance through the mediation of entrepreneurship and franchisor-franchisee partinership.
The results of present study suggest that it is imperative to provide the franchisees with an optimal level of autonomy in order to motivate their entrepreneurship and maintain good relationship with their franchisor. In addition, a concrete strategy to grant the franchisees with an optimal level autonomy is discussed.
As a result of data analyses from a survey with 154 franchisees in Korea, it was revealed that franchisor autonomy had positive influences on entrepreneurship and the quality of franchisor-franchisee relationship. It was also found that entrepreneurship had positive influences on the franchisor-franchisee partnership and frechisee performance and that franchisor partnership also had a positive influence on frianchisee performance. However, the franchisee autonomy did not have an direct influence on franchisee performance, which indicates that entrepreneurship was indirectly related with franchisee performance through the mediation of entrepreneurship and franchisor-franchisee partinership.
The results of present study suggest that it is imperative to provide the franchisees with an optimal level of autonomy in order to motivate their entrepreneurship and maintain good relationship with their franchisor. In addition, a concrete strategy to grant the franchisees with an optimal level autonomy is discussed.
목차
Abstract
Ⅰ. Introduction
Ⅱ. Theoretical Background
Ⅲ. Hypothesis
Ⅳ. Method
Ⅴ. Results
Ⅵ. Discussion
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UCI(KEPA) : I410-ECN-0101-2014-320-003565615