지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술대회자료
- 저자정보
- 발행연도
- 2012.5
- 수록면
- 58 - 61 (4page)
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초록· 키워드
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The purposes of this study are to study on integrated design in the interaction of design management and suggest the way to manage it continuously through the securing of enterprise competitiveness and various communication. This study analyzes 12 spaces of 4 enterprises applying spatial marketing located in capital area by focusing on documentary consideration, website materials collection, precedent studies analysis and journal as well as enterprise’s experiential service space so as to examine the integrated design of design management’s interaction. For the method of analysis, it is divided into formative characteristic, using characteristic, innovative characteristic, eco-friendly characteristic, telonomy, satisfaction, economic feasibility and business value based on the check-list which is the factors of integrated design evaluation as well as into satisfaction, common and dissatisfaction. As the result, all of 4 enterprises showed satisfaction for formative characteristic. Also, it was confirmed that NHN showed the highest satisfaction. And, for the message of enterprise management, it focuses on the space creative and smooth communication is possible in the spatial expression. In addition, for the efficient delivery of the message of enterprise integrated design management, 8 design factors will be satisfied in many quarters so as to improve enterprise’s positive image and confidence.
목차
Abstract
1. 서론
2. 기업의 디자인 경영
3. 디자인 경영의 인터랙션
4. 사례 분석
5. 결론
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UCI(KEPA) : I410-ECN-0101-2014-610-003308251