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자료유형
학술저널
저자정보
저널정보
한국사회체육학회 한국사회체육학회지 한국사회체육학회지 제31권
발행연도
2007.11
수록면
339 - 351 (13page)
DOI
10.51979/KSSLS.2007.11.31.339

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The purpose of this study is to provide positive data for development of Badminton appliance industry and for setting up effective marketing strategy to have competitive power with foreign brand as we analyze satisfaction rate of consumers after we find out critical reason to buy appliances and characteristics of Badminton appliance with participants of badminton society club. Participants of this study were selected through factor analysis, credibility analysis and unitary variable analysis with use of SPSS 12.0 version for Window compatible as we targeted on 419 people (283 males and 136 females) who is participating in Badminton society club. Verification after the fact was performed with Scheffe method. The result of this study after above process is as follows. Firstly, There are differences for deciding to buy Badminton appliance in Characteristics of brand (Racquet, Clothes, Shoes, Bag, and Shuttle Cock). Secondly, There are differences in satisfaction rate of consumer for characteristics of brand (Racquet, Clothes, Shoes, Bag, and Shuttle Cock). Thirdly, Service and function, design are affected on decision making factors that affects on Society environmental satisfaction rate passively. Fourthly, Service and function, design are affected on decision making factors that affects on satisfaction rate for practical and functional satisfaction rate.

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