지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.2
- 수록면
- 441 - 454 (14page)
- DOI
- 10.51979/KSSLS.2012.02.47.441
이용수
초록· 키워드
오류제보하기
The aim of this study is to suggest the concrete plan that is needed for not only the improvement strategy for service quality of a driving range but also customer-centered service by inquiring into the influential relationship of SERVQUAL, which is provided to customers in order for a driving range to be equipped with high competitiveness, with service quality and customer preference. Thus, this study drew the results as follows: The research subjects are living in P Metropolitan City from Oct., to Dec., 2010, and this research conducted its study centering on the public at large visiting a driving range for members only while doing sampling using convenience sampling. This research conducted its questionnaire survey by having respondents fill in their questionnaire on the spot after giving explanations about the research objective and purpose, and drew the results as follows by analyzing the collected data using SPSS 12.0 and AMOS 7.0 program. First, it was found that tangibility, convenience, and reliability among SERVQUAL of a driving range had a positive effect on service quality. Second, tangibility, convenience and reliability among SERVQUAL of a driving range were found to have a positive effect of customer preference.
목차
등록된 정보가 없습니다.
참고문헌 (56)
참고문헌 신청
이 논문의 저자 정보
이 논문과 함께 이용한 논문
최근 본 자료
댓글(0)
0