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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국사회체육학회 한국사회체육학회지 한국사회체육학회지 제53권 제1호
발행연도
2013.8
수록면
267 - 277 (11page)
DOI
10.51979/KSSLS.2013.08.53.267

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The purpose of this article is to pursue a balanced development of supplier and clients by identifying the effects of golf coach and service quality satisfaction and enhancing mutual satisfaction of golf drive range manager and users. The subjects of this study were adult males and females over 20 who use golf drive range in Gyeongju in 2011. Using quota sampling, 320 copies of answers (94.1%) were taken as effective samples and using SPSS WIN 15.0 statistics package program the following conclusions were made. First, the higher truthfulness of trainer`s work, promised service, coach`s reliability and coach`s attraction were the higher satisfaction for sympathy was. The higher truthfulness of the service provider, promised service and the attraction of coach were, the higher the satisfaction for the responses was. The higher truthfulness, reliability and attraction of looking of golf drive range coach were, the higher satisfaction for confidence was, and the higher promised service, coach`s reliability and attraction of the coach were, the higher satisfaction for corporeality was. The higher truthfulness of coach`s works and attraction of promised service were, the higher satisfaction for reliability was. Second, the higher trainer`s reliability, trainer`s looking and the attraction of promised services were, the higher re-purchase intention was. Third, the higher reliability and service quality satisfaction were, the higher re-purchase intention was.

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