지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
이용수
초록· 키워드
오류제보하기
This study tested the influence of service quality on customer behavior intentions in the traditional market. Service qualities in the traditional market such as tangibles, reliability, responsiveness, convenience, empathy are analyzed as independent variable and customer behavior intentions are analyzed as dependent variable. Also, service merchant consciousness are moderating variable. The several traditional markets in Chungcheong province were chosen to verify the hypothesis. I verified each hypothesis on the basis of empirical analysis and the results of this empirical analysis are as follows. First, tangibles, reliability, and empathy had positive effect on service value in the traditional market. Second, tangibles, reliability, and responsiveness had positive effect on customer satisfaction. Third, as the result of verifying the relationship between service quality and customer behavior intentions in the traditional market, only empathy had positive effect. Fourth, as the result of verifying the relationship between service value and customer behavior intentions in the traditional market, there was no significance. Fifth, as the result of verifying the relationship between customer satisfaction and customer behavior intentions in the traditional market, there was significance. These results mean that customer satisfaction has a positive influence on revisiting and the word of mouth. So the managers who are concerned with the traditional market operation should do their best to satisfy customer satisfaction. Sixth, according to degree of perceived pleasure, service quality in the traditional market had positive mediating effect on service value. But service quality in the traditional market had no mediating effect on customer satisfaction. Lastly, according to degree of merchant consciousness, service quality in the traditional market had positive mediating effect on service value and customer satisfaction.
목차
등록된 정보가 없습니다.
참고문헌 (0)
참고문헌 신청이 논문의 저자 정보
이 논문과 함께 이용한 논문
중소도시 현대화된 전통시장과 대형할인점과의 만족도 비교분석
홍경구
대한건축학회 논문집 - 계획계
2012
.12
서비스 품질이 고객 가치, 고객만족, 행동의도에 미치는 영향 : 중식 레스토랑을 중심으로
김정수
,
박지형
,
최성환
관광레저연구
2014
.07
재래시장의 서비스 품질이 거래관계의 질과 고객 재방문에 미치는 영향에 관한 연구 : 이용경험 및 다양성 추구의 조정효과를 중심으로
성형석
,
한상린
유통연구
2007
.01
전통시장 특성이 고객만족에 미치는 영향: 소비특성의 조절효과를 중심으로
한지수
,
배인호
Culinary Science & Hospitality Research
2020
.10
전통시장의 소비특성이 고객만족에 미치는 영향: 상인의식의 매개효과를 중심으로
한지수
Culinary Science & Hospitality Research
2019
.12
최근 본 자료
댓글(0)
0