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논문 기본 정보

자료유형
학술저널
저자정보
김태형 (경희대학교) 조태수 (부경대학교)
저널정보
한국체육과학회 한국체육과학회지 한국체육과학회지 제24권 제4호 (인문사회과학 편)
발행연도
2015.8
수록면
673 - 690 (18page)

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초록· 키워드

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This study is aimed at providing data necessary to efficient management of the competition for inspiring the event participants with a positive feeling by observing the fact that steadily increasing is the number of golf driving ranges, which are planning a golf tournament event in an effort to enhance the management efficiency in a driving range. Furthermore, this study intended to analyze the trust factors essential to the efficient management of a golf driving range through participant’s satisfaction. Through such research, this study put its aim at analyzing how the satisfaction & trust factors which are delivered to the participant can be reborn as positive requirements for the golf driving range management. To achieve such a purpose, this study, targeting the members of the golf driving range located at G city in Gyeongsangbukdo Province, selected the participants in the amateur golf tournament provided by the driving range for enhancing its management efficiency as a population from October to November in 2014. Particularly, this amateur golf tournament was conducted around the members of a driving range through the planning meeting between the golf driving range party, this researcher, and the golf course hosting the tournament in an effort to make the driving range members loyal customers, and this tournament was carried out under the agreement on the aims and purposes of this research between the above three parties; therefore, it can be confirmed that the research subject is conforming to the research objective. As for data processing, this study carried out hypothesis verification through validity analysis, reliability analysis, correlation analysis by factor, and covariance structure analysis using Smart PLS 2.0 M3 program, and deducted the results as follows: First, the results revealed that educational satisfaction perceived by a participant in the amateur golf tournament had a positive influence on the golf driving range management. Second, it was found that social satisfaction perceived by a participant in the amateur golf tournament had a positive influence on the golf driving range management. Third, the results indicated that physical satisfaction perceived by a participant in the amateur golf tournament didn’t have an influence on the golf driving range management. Fourth, the result showed that trust perceived by a participant in the amateur golf tournament had a positive influence on the driving range management.

목차

Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과
Ⅳ. 논의
Ⅴ. 결론 및 제언
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