지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2015.8
- 수록면
- 7 - 13 (7page)
이용수
초록· 키워드
오류제보하기
Recently, there are serviced user customized advertisement of various type using smart device. Representative services are advertisement service using light of smart TV screen or audible sound of smart TV to transmit advertisement information. However, those services have to do a specific action of smart device user for advertisement information or need audible audio information of TV contents. To overcome those weakness, therefore, we propose an advertisement method using inaudible sound of speaker based on smart device. This method supports the transfer of advertising content to the smart device user with no additional action or TV audio signal required to access that content. The proposed method used two high frequencies among 18㎑ ~ 22㎑ of audible frequency range which smart TV can send out. And it generates those frequencies synthesized with audio of TV contents as trigger signal which can send advertisements to smart device. Next, smart device analysis the trigger signal and request advertisement contents related to the signal to server. After then, smart device can show the downloaded contents to user. Because the proposed method uses the high frequencies of sound signals via the inner speaker of the smart device, its main advantage is that it does not affect the audio signal of TV content. To evaluate the efficacy of the proposed method, we developed an application to implement it and subsequently carried out an advertisement transmission experiment. The success rate of the transmission experiment was approximately 97%. Based on this result, we believe the proposed method will be a useful technique in introducing a customized user advertising service.
목차
Abstract
Ⅰ. Introduction
Ⅱ. Related work
Ⅲ. An advertisement method using inaudible sound of speaker
Ⅳ. Experiment methods using the inaudible sound of speaker
Ⅴ. The result of Experiments
Ⅵ. Conclusions
REFERENCES
참고문헌 (13)
참고문헌 신청
[학술지(정기간행물)] - S. Dhar / 2011 / Challenges and business models for mobile location-based services and advertising / Communications of the ACM 54 (5) : 121 ~ 128
[학술대회논문] - Y. Liu / 2008 / Recognition of QR Code with mobile phones / Proceedings of Control and Decision Conference IEEE : 203 ~ 206
[학술지(정기간행물)] - S. Narang / 2012 / Effect of QR codes on consumer attitudes / International Journal of Mobile Marketing 7 (2) : 52 ~ 64
[학술대회논문] - J. J. Sánchez-Silos / 2012 / An NFC-Based solution for discount and loyalty mobile coupons / Proceedings of 2012 4th International Workshop on Near Field Communication (NFC) : 45 ~ 50
[인터넷자원] - / / iBeacon
[학술대회논문] - Y. Liu / 2008 / Recognition of QR Code with mobile phones / Proceedings of Control and Decision Conference IEEE : 203 ~ 206
[학술지(정기간행물)] - S. Narang / 2012 / Effect of QR codes on consumer attitudes / International Journal of Mobile Marketing 7 (2) : 52 ~ 64
[학술대회논문] - J. J. Sánchez-Silos / 2012 / An NFC-Based solution for discount and loyalty mobile coupons / Proceedings of 2012 4th International Workshop on Near Field Communication (NFC) : 45 ~ 50
[인터넷자원] - / / iBeacon
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UCI(KEPA) : I410-ECN-0101-2016-325-001890316