인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
피인용 0
초록·키워드
This study uses the technology acceptance model(TAM) as its base to examine the future behavior intention of consumers toward self-driving cars. A Self-driving car is operated by multiple advanced systems which may be a combination of three-dimensional mapping, sensor technology, path planning and other complex technologies. In extending the TAM, issues of acceptability and perceived trust were included as external variables. The study utilized a survey of 149 South Koreans in their 20s and 30s, age ranges selected to catch up with fast-changing trends in technology. The results suggest that when people have acceptability of self-driving car is established, it leads to attention and behavior intention but the mediating effects of perceived ease of use toward perceived usefulness disappeared. In addition, when people perceive trust regarding a self-driving car, whether the car is perceived as useful or perceived as easy to use, their trust leads directly to behavior intention. However, the low coefficient level indicated for the concept that “learning to operate the self-driving car would be easy" leads to the conclusion that education materials should be provided to support easier learning.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
최근 본 자료 전체보기
UCI(KEPA) : I410-ECN-0101-2018-323-001492696
