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The paper which is based on the basic theory of international communication study under the perspective of national image, comprehensively and specifically analyzed the hit Chinese TV series Nirvana in Fire from the three aspects of communication contents, communication symbols and communication effect to summarize the reasons for the success of the international communication of the TV series
First, the theme of the TV series delivers a lot of global common value which is helpful to implement localization and arouse the sympathetic response of local viewers .The Chinese story Nirvana in Fire tells the pursuit of the contemporary global common value. With the theme of utter innocence, the series celebrates the loyalty to love，presents a profound friendship and shows the pursuit of the ideal society which is the whole world as a one community. For the global viewers, it is kind of placebo under the background of the modernization.
Second, the plot of the TV series is full of decryption and reasoning which satisfied the curiosity of the global viewers about unknown and the demand for upholding the justice. The TV series Nirvana in Fire presents difficult problems and secrets one by one which could make the viewers find the truth in the chaos of emotional entanglements and conflicts of interest to experience pleasure.
Third，thecommunicationsymbolsarefulloforiental charm which provide the viewers an opportunity to enjoy different cultures. The processing of the pictures and colors presents the traditional Chinese ink-wash painting style to bring the viewers into a traditional Chinese world which is full of classic beauty. Every motion of all actors in the series shows aesthetic perception of the state of ceremonies. The application of chivalry elements makes the series an eastern fairy tale world.
Forth，the applicationofnetworknewmediaincreasethespeedanddepth of the spread. Nirvana in Fire spread to the countries and regions without broadcasting through video website s and fansub websites. In addition, the series created topics of discussion on the social network to improve the effect of spread.
First, the theme of the TV series delivers a lot of global common value which is helpful to implement localization and arouse the sympathetic response of local viewers .The Chinese story Nirvana in Fire tells the pursuit of the contemporary global common value. With the theme of utter innocence, the series celebrates the loyalty to love，presents a profound friendship and shows the pursuit of the ideal society which is the whole world as a one community. For the global viewers, it is kind of placebo under the background of the modernization.
Second, the plot of the TV series is full of decryption and reasoning which satisfied the curiosity of the global viewers about unknown and the demand for upholding the justice. The TV series Nirvana in Fire presents difficult problems and secrets one by one which could make the viewers find the truth in the chaos of emotional entanglements and conflicts of interest to experience pleasure.
Third，thecommunicationsymbolsarefulloforiental charm which provide the viewers an opportunity to enjoy different cultures. The processing of the pictures and colors presents the traditional Chinese ink-wash painting style to bring the viewers into a traditional Chinese world which is full of classic beauty. Every motion of all actors in the series shows aesthetic perception of the state of ceremonies. The application of chivalry elements makes the series an eastern fairy tale world.
Forth，the applicationofnetworknewmediaincreasethespeedanddepth of the spread. Nirvana in Fire spread to the countries and regions without broadcasting through video website s and fansub websites. In addition, the series created topics of discussion on the social network to improve the effect of spread.
목차
1. 引言
2. 影視劇的跨國傳播与國家形象的提升
3. 《琅琊榜》 的跨國傳播學分析
4. 結論
【參考文獻】
【Abstract】
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