지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.9
- 수록면
- 334 - 350 (17page)
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초록· 키워드
오류제보하기
What their real motives are visitor visits, there were no visitors in each target market continues to meet with the market segmentation in the visiting room is synchronous. Therefore, to understand the motivations of visitors visit aimed at cheolma beef barbecue festival this study. First, the motivation of the visiting Cheolma Beef Bulgogi Festival was analyzed with 15 items and five factors were found out, which are named as ``deviance,`` ``family friendliness``, ``cultural experience``, ``food experience , ``sociality``. In the makeup of each cluster, ``deviance,`` ``cultural experience``, ``food experience`` , ``sociality`` were the lowest among the decisive factors for the family oriented type, but ``family friendliness`` was relatively high, which shows visitors in this type were motivated to come to the festival to have a good time with their families. First, it was social, family-friendly, deviant sex that affect satisfaction and re-visit the festival factor when considering overall features. Particular cultural experience satisfaction falling star, food tasting experience sex through various programs, which can play a variety of programs with their children develop and enjoy with your family and neighbors at the same time expanding the local food experience programs, performances, or simply selling beef costs experience, the festival will raise participants`` satisfaction to cause concern and interest, rather than display. Second, because, they say three minutes each group is spending a relatively large group of charming restaurants, etc. After tasting or using a variety of experience with children and family oriented type of experience and comprehensive experience to see and restaurants at discounted prices. The program will be developed together with the family. Third, we will need to develop a program that could do with nature and the case of deviation form the desire to escape the daily life size.
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참고문헌 (32)
참고문헌 신청
1. [학술지(정기간행물)] - 강순화 / 2010 / 축제 참가자의 관여도 및 방문 동기에 따른 시장세분화 연구 / 이벤트컨벤션연구 6 (1) : 1 ~ 22
2. [학술지(정기간행물)] - 김민경 / 2011 / 호텔 레스토랑 스토리텔링이 고객만족과 재방문의도 및 구전의도에 미치는 영향 / 호텔관광연구 13 (2) : 137 ~ 150
3. [학술지(정기간행물)] - 김상철 / 2000 / 지역 축제의 향토음식 관광 상품화에 관한 연구 / 한국조리학회지 6 (3) : 208 ~ 216
4. [학술지(정기간행물)] - 김승수 / 2012 / 지역축제의 방문동기가 방문객 만족 및 행동의도에 미치는 영향: 화천 산천어 축제 중심으로 / 한국엔터테인먼트산업학회논문지 6 (1) : 1 ~ 11
5. [학술지(정기간행물)] - 김용중 / 2013 / A Visiting Motivation-Based Approach to Ecotourism Market Segmentation / 호텔관광연구 15 (1) : 65 ~ 82
2. [학술지(정기간행물)] - 김민경 / 2011 / 호텔 레스토랑 스토리텔링이 고객만족과 재방문의도 및 구전의도에 미치는 영향 / 호텔관광연구 13 (2) : 137 ~ 150
3. [학술지(정기간행물)] - 김상철 / 2000 / 지역 축제의 향토음식 관광 상품화에 관한 연구 / 한국조리학회지 6 (3) : 208 ~ 216
4. [학술지(정기간행물)] - 김승수 / 2012 / 지역축제의 방문동기가 방문객 만족 및 행동의도에 미치는 영향: 화천 산천어 축제 중심으로 / 한국엔터테인먼트산업학회논문지 6 (1) : 1 ~ 11
5. [학술지(정기간행물)] - 김용중 / 2013 / A Visiting Motivation-Based Approach to Ecotourism Market Segmentation / 호텔관광연구 15 (1) : 65 ~ 82
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UCI(KEPA) : I410-ECN-0101-2018-326-002144550