지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술대회자료
- 저자정보
- 발행연도
- 2018.7
- 수록면
- 62 - 65 (4page)
이용수
초록· 키워드
오류제보하기
We designed a new product planning for business to customer market, by use of a business case. We considered a company, HESED, as a pilot company for our research. As a B2Bbased manufacturer of custom-made lighting fixtures for interior use, HESED Lighting has yet to enter the growing B2C lighting market. Being an expert in B2B market but still a novice in B2C market, HESED Lighting was able to obtain various information and knowledge on B2C market as well as some development ideas for new product, namely ‘message lighting’. The company used ideas from the big data analysis for new product planning and development, and was able to take a successful step into the B2C market.
목차
Abstract
1. Introduction
2. Big Data Analysis and Application to Business
3. Conclusions
References
참고문헌 (0)
참고문헌 신청함께 읽어보면 좋을 논문
논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!
-
The Impact of Customer-Centric Strategy for Brand Creation
융복합지식학회논문지
2018 .07
-
TREND ANALYSIS FOR CUSTOMER PURCHASING INTENTION BASED ON BIG DATA ENVIRONMENT
한국엔터테인먼트산업학회 학술대회 논문집
2018 .07
-
A Study on the Development of Product Planning Prediction Model Using Logistic Regression Algorithm
한국융합학회논문지
2021 .09
-
CUSTOMER RELATIONSHIP MANAGEMENT FOR JOINT DISEASES BASED ON BIG DATA ENVIRONMENT
한국엔터테인먼트산업학회 학술대회 논문집
2018 .07
-
Data-based regional industrial market analysis
한국콘텐츠학회 ICCC 논문집
2020 .11
-
Market People
International Digital Design Invitation Exhibition
2019 .12
-
Development of a support module for market growth potential and competitive situation analysis system by product
한국콘텐츠학회 ICCC 논문집
2021 .12
-
TREND ANALYSIS FOR CUSTOMER FASHION INTENTION BASED ON BIG DATA ENVIRONMENT
한국엔터테인먼트산업학회 학술대회 논문집
2018 .07
-
Interesting Applications in Product Design
한국콘텐츠학회 종합학술대회 논문집
2022 .07
-
영화 “상의원(尙衣院)”에 나타난 혁신 신제품 수용 태도 연구
한국콘텐츠학회논문지
2018 .01
-
[문화체육관광부] 2016 공연예술실태조사 : 2015년 기준
국립중앙도서관 연계자료
2016 .01
-
Application of Data Management Plan to the Research Process
한국콘텐츠학회 ICCC 논문집
2018 .12
-
Latest Technologies used in Industries for Better Production: An Extensive Review
아시아태평양융합연구교류논문지
2020 .01
-
The Development of Customer Experience Management Competency Scale in the Manufacturing industry : Top Plan DNC Customer Experience Management Casestudy
한국과학예술융합학회
2015 .06
-
키워드 전략적 프레임워크를 통한 제품디자인개발 전략에 관한 연구
한국과학예술융합학회
2016 .06
-
Product-Service Systems Design Approach : Servitization of a Small Furniture Manufacturing Company
한국과학예술융합학회
2015 .06
-
Application of UX Research Methods in a Form-Factor Oriented Product Design Process
디자인융복합연구(구.인포디자인이슈)
2017 .01
-
IDEA
International Digital Design Invitation Exhibition
2017 .05
-
신제품성과에 영향을 미치는 선행요인에 관한 통합적 연구
예술인문사회 융합 멀티미디어 논문지
2019 .01
-
제품별 시장성장가능성 분석시스템 지원모듈 개발
한국콘텐츠학회 종합학술대회 논문집
2022 .07
이 논문의 저자 정보
최근 본 자료
댓글(0)
0
UCI(KEPA) : I410-ECN-0101-2018-691-003114632