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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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Some commonly used Japanese expressions exhibit what the author calls commercial functions or advertisement-like nuances. These expressions often leave the impression of exaggeration because they are used to convey something more than their lexical meanings.
In this paper, the author attempts to describe the characteristics of these advertisement-like expressions through an analysis of the expression onajimi ‘familiar’ as it appears in magazine article titles. For this purpose the magazine article database Web-OYA and the analysis tool KH Corder were used. For the qualitative investigation, the author applied critical discourse analysis to individual examples.
The results suggest that meanings resulting from commercialization are present in the use of onajimi in the titles of magazine articles, as has been shown for the expressions wadai and tyuumoku (Otani 2017, 2018b).
In this paper, the author attempts to describe the characteristics of these advertisement-like expressions through an analysis of the expression onajimi ‘familiar’ as it appears in magazine article titles. For this purpose the magazine article database Web-OYA and the analysis tool KH Corder were used. For the qualitative investigation, the author applied critical discourse analysis to individual examples.
The results suggest that meanings resulting from commercialization are present in the use of onajimi in the titles of magazine articles, as has been shown for the expressions wadai and tyuumoku (Otani 2017, 2018b).
목차
1. はじめに
2. 前提的議論
3. 調査·分析
4. まとめと今後の課題
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UCI(KEPA) : I410-ECN-0101-2019-913-000481240