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논문 기본 정보

자료유형
학술저널
저자정보
Nuowa Wu (Anshan Normal University)
저널정보
한국컴퓨터정보학회 한국컴퓨터정보학회논문지 한국컴퓨터정보학회 논문지 제24권 제8호(통권 제185호)
발행연도
2019.8
수록면
51 - 58 (8page)

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초록· 키워드

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In this paper, we propose to characteristics of mobile phone dance live broadcast platform and the second-generation technology acceptance model TAM2, this paper established the user acceptance model of mobile phone dance live broadcast platform, aiming to study the influencing factors of users" acceptance on mobile phone dance live broadcast platform. Based on the empirical analysis of user survey, the model is validated, and the relationship between variables in the model is clarified. It is also confirmed that human-computer interaction, scene interaction, relationship interaction and other factors will affect the user"s acceptance on mobile phone dance live broadcast platform.
At the same time, based on the relationship among variables obtained in the research, this paper tries to analyze how the variables affect each other based on the actual practice of mobile phone dance live broadcast platform. In addition, the video design strategy and marketing strategy for further development of mobile phone dance live broadcast platform are given to help the platform and dance creators to carry out better promotion on the mobile side. In the end, this paper summarizes the shortcomings of this study and points out further research directions in the future, providing a reference for researchers in the field of mobile phone dance live broadcast platform acceptance.

목차

Abstract
I. Introduction
II. Theoretical literature
III. research method
Ⅳ. Analysis Result
V. Conclusions
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