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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국항공경영학회 한국항공경영학회지 한국항공경영학회지 제7권 제4호
발행연도
2009.1
수록면
5 - 20 (16page)

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초록· 키워드

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The Purpose of this study is to obtain very significant results through empirical analysis with Korean, US, and Chinese users who had been a long-distance passenger. Especially, This study centered on carry out empirical analysis of positive influence relations between six service quality factors and general customer satisfaction, between general customer satisfaction and others’ recommendation and repurchase, and between six service quality factors and repurchase of in-flight entertainment experienced by respondents. According to the analysis. [H1] was supported for tangibility and empathy by Korean and US users, for responsiveness by Chinese users, for assurance by US users, and for contents by Korean, US, Chinese users. But it was not supported commonly for reliability. [H2] was supported by Korean, US, and Chinese users. But This study has several limitations and future tasks. Difference responses can be expected in terms of satisfaction with service, others’ recommendation, and reuse whether service experience is personal or group-based, like group tourism. It is necessary to carry out difference analysis by these travel types in the future.

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