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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
관광경영학회 관광경영연구 관광경영연구 제13권 제3호
발행연도
2009.1
수록면
113 - 132 (20page)

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Research that examines approaches for improving frontline service employee(FLSE) commitment to service in the context of service factory is relatively scarce. According to Schmenner(1986) the landscape of service is divided into 4 quadrants with hotel and airlines belongs to service factory quadrant. Using a sample of 278 from service factory, we examined the effect of training(formal training, coaching) and FLSE commitment to service on job satisfaction and commitment to the firm. In this study, 5 hypotheses based on literature reviews were employed. The data and hypotheses were examined using structural equation modeling(SEM) by AMOS. Our findings indicate that both formal training and coaching has positive impacts on FLSE commitment to service. Specifically, informal coaching in daily life has stronger influence than traditional formal training on FLSE commitment to service. Thus, managers as well as new employees need to be trained repeatedly and systematically. The results also showed that FLSE commitment to service improves job-related outcomes such as job satisfaction and commitment to the firm. Therefore, FLSE commitment to service has to be emphasized in the service factory. The contribution and limitations of this research were discussed and the future possible researches were mentioned.

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