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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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The objective of this study is to identify the main issues that limited the success of the government plan to modernize traditional retail in Morocco. To achieve the objective, a sample of 80 owners of independent grocery stores was used. The SPSS statistical software was used to analyze data and identify major issues. According to results of the study, the government plan’s limited success is resulted from implemented strategies that did not match the socio-cultural reality and did not meet the present needs of independent grocery stores owners. And owners of independent groceries did not understand all the benefit of being part of a franchise system. On the contrary, many owners view the franchise system as a form of exploitation by the franchisor that would hurt their independence and autonomy. To remedy this situation, the study suggests establishing cooperatives and associations of small grocery stores as an optimal channel through which the government could restructure and modernize this sector in Morocco. Synergy and dynamics should be created between independent store owners, associations and the government to provide optimal support.
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참고문헌 (32)
참고문헌 신청
Stanworth, J. / 1999 / Colas, Burgers, Shakes, and Shirkers : Towards a Sociological Model of Franchising in the Market Economy / Journal of Business Venturing 14(4):323~344
Stefaniaka, C. / 2005 / Decline in the British Small Shop Independent Retail Sector : Exploring European Parallels / Journal of Retailing and Consumer Services 12(5):357~371
Smith, A / 2001 / Planning for Small-scale Retailing : Evidence from Scotland / Planning Theory and Practice 2(3):277~292
Smallbone, D. / 2003 / Access to Finance by Ethnic Minority Businesses in the UK / International Small Business Journal 21(3):291~314
Suyono, E. / 2016 / Toward a Model of Traditional Retailers and Sellers Empowerment in Improving Competitiveness against Modern Markets in Banyumas Region, Indonesia / DLSU Business and Economics Review 25(2):147~165
Stefaniaka, C. / 2005 / Decline in the British Small Shop Independent Retail Sector : Exploring European Parallels / Journal of Retailing and Consumer Services 12(5):357~371
Smith, A / 2001 / Planning for Small-scale Retailing : Evidence from Scotland / Planning Theory and Practice 2(3):277~292
Smallbone, D. / 2003 / Access to Finance by Ethnic Minority Businesses in the UK / International Small Business Journal 21(3):291~314
Suyono, E. / 2016 / Toward a Model of Traditional Retailers and Sellers Empowerment in Improving Competitiveness against Modern Markets in Banyumas Region, Indonesia / DLSU Business and Economics Review 25(2):147~165
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