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자료유형
학술저널
저자정보
저널정보
관광경영학회 관광경영연구 관광경영연구 제24권 제3호
발행연도
2020.1
수록면
383 - 403 (21page)

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A participating in festival program makes the participants feel the locality of the community and learn about the natural environment that cannot be experienced indoors. Recently, elementary school students tend to take advantage of these local festivals as they have more opportunities to have field trips. However, The educational effects through experience-immersion have not been studied much. Therefore, it is time to find out what educational effects the children who have immersed in the festival programs have and to use the information to improve the quality of local festivals. In order to achieve the purpose of study, literature review and empirical analysis were conducted. To perform the survey the Muju Firefly Festival was selected through random sampling method among the Culture & Tourism Festivals of 2019. The children were limited to elementary school students who had experienced this festival program. Based on the hypothesis test, The factors of the festival program had bigger influence in the order of entertainment characteristics, locality, and educational effect. In addition, in the analysis of the influence relationship between the festival program and the educational effect shows that the entertainment factor of the festival program has a significant influence on all factors of the educational effect. In other words, it was verified that the entertainment characteristic of the festival program was closely related to the educational effect for children.

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