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논문 기본 정보

자료유형
학술저널
저자정보
문숙재 (이화여자대학교 가정관리학과)
저널정보
대한가정학회 대한가정학회지 대한가정학회지 제26권 제1호
발행연도
1988.1
수록면
137 - 149 (13page)

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초록· 키워드

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In this study a series of approaches have been made to find out how complaining behavior would show according to the conviction in the locus of control as to where the general contents dissatisfied by consumers and the dissatisfied consumers would place the responsibility for the consequence of behavior and to test the difference of complaining behavior pursuant to demographic variables <housewives' ages, the educational levels of housewives, housewives' jobs and the monthly average income of household> and the complaining behavior. The results of this study are described as follows: 1. The consumers have largely attributed the locus of responsibility for their dissatisfaction following the purchase of refrigerators to the relevant manufacturers, advertizers, consumer(herself) and distributors, and as for the dissatisfaction by an attribute of refrigerator, a high level of dissatisfaction was revealed on the price and items of properties. 2. There was no difference in the complaining behavior of consumers pursuant to the demographic features. 3. It was revealed that there wee many consumers, among those respondents to questionnaires, who have actually shown their complaing behavior, while most of them would act inthe form o private behavior, because the cases of acting positive way of public behavior, even though they were apt to show complaining behavior, appears to be extremely rare. 4. A significant difference was shown in the complaing behavior pursuant to the conviction in the locus of control.

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