지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2015.1
- 수록면
- 37 - 47 (11page)
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초록· 키워드
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The purpose of this study is to examine the effects of LOHAS consumption tendency and of the perceived consumer effectiveness of young consumers on trust and purchase intentions regarding upcycling fashion goods. Data were collected from a questionnaire survey of 201 university students living in Daegu City, South Korea. The data were analyzed to investigate a structural model and test the research hypotheses, using the AMOS 20.0 statistical package. The results can be summarized as follows. First, LOHAS consumption tendency had a positive impact on trust in upcycling fashion goods. Second, LOHAS consumption tendency did not impact purchase intention with regard to upcycling fashion goods. Third, perceived consumer effectiveness had a positive effect on trust in upcycling fashion goods. Fourth, perceived consumer effectiveness had a positive impact on purchase intention with regard to upcycling fashion goods. Fifth, trust had a positive influence on purchase intention regarding upcycling fashion goods. The results of this study provide guidance for marketers and retailers who are interested in upcycling fashion goods.
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참고문헌 (59)
참고문헌 신청
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Chaudhuri, A. / 2001 / The chain of effects from brand trust and brand affect to brand performance : The role of brand loyalty / Journal of Marketing 65(2):81~93
Bilharz, M. / 2011 / Going big with big matters : The key points approach to sustainable consumption / GAIA 20(4):232~235
Boush, D. M. / 1993 / Cynicism and conformity as correlates of trust in product information sources / Journal of Current Issues and Research in Advertising 15(2):71~79
Butler, S. M. / 1997 / The effects of environmental attitudes on apparel purchasing behavior / Clothing and Textiles Research Journal 15:76~85
Chaudhuri, A. / 2001 / The chain of effects from brand trust and brand affect to brand performance : The role of brand loyalty / Journal of Marketing 65(2):81~93
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