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Purpose The present study aimed to develop a model that explains an export success. This new model was developed by underlying a model of constant market share and a model of price index. Design/Methodology/Approach Changes in an export product’s competitive advantage were viewed as a driver of the success. In addition, the negative impact of production costs was considered to analyze these changes. Moreover, the effects of an exporter’s power of price bargaining were highlighted under a circumstance of asymmetric information. Findings It is proposed that the increasing costs of labor have a gradually negative impact on price advantage. In addition, it is proposed that the contribution of competitiveness of the export product to the export success could rapidly deteriorate. Furthermore, it is proposed that both an importer’s and the exporter’s level of information have a critical effect on the decisive price of the export product even though the importer possesses a higher level of information and stronger bargaining power of price than the exporter. Research Implications According to these proposals, several suggestions were developed. First, an exporter should optimize the structure of its export product(s). Second, an exporter needs to bolster the quality of its export product(s). Third, an exporter should diversify its promotional types. Fourth, an exporter needs to nurture its bargaining power by tapping fortuitous environments and drivers of bargaining to fulfill the needs of the changes and development of a market.
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참고문헌 (15)
참고문헌 신청
Chor, D. / 2010 / Unpacking Sources of Comparative Advantage : A Quantitative Approach / Journal of International Economics 82(2):152~167
Esmaeili, A. / 2014 / Revealed Comparative Advantage and Measurement of International Competitiveness for Dates / Journal of International Food and Agribusiness Marketing 26(3):209~217
Ferto, I. / 2003 / Revealed Comparative Advantage and Competitiveness in Hungarian Agri-food Sectors / World Economy 26(2):247~259
Gao, Q. / 2013 / A Study on the Impacts of Japan’s Positive List System on China’s Vegetable Export / Japanese Journal of Farm Management 51:61~66
Jempa, C. J. / 1986 / Extensions and Application Possibilities of the Constant Market Shares Analysis / Press of University Groningen
Esmaeili, A. / 2014 / Revealed Comparative Advantage and Measurement of International Competitiveness for Dates / Journal of International Food and Agribusiness Marketing 26(3):209~217
Ferto, I. / 2003 / Revealed Comparative Advantage and Competitiveness in Hungarian Agri-food Sectors / World Economy 26(2):247~259
Gao, Q. / 2013 / A Study on the Impacts of Japan’s Positive List System on China’s Vegetable Export / Japanese Journal of Farm Management 51:61~66
Jempa, C. J. / 1986 / Extensions and Application Possibilities of the Constant Market Shares Analysis / Press of University Groningen
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