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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Exporters often suffer from cross-national distances and possess insufficient resources such as knowledge of internationalization. These exporters can have a partnership with export intermediaries that possess relationship marketing competence. Few studies, however, have explained export intermediaries’ contribution to exporters’ sustainable success in the export marketplace. The present study aims to identify the effects of relationship marketing competence on positional advantage in export marketplaces. Based crucially on the resource -advantage of competition, the author theorizes key relationships between cross-national distances and positional advantage and the moderating effects of export-intermediaries’ relationship marketing competence. This theoretical model was tested using data collected from Korean manufacturers conducting export marketing. The data were analyzed using partial least squares technique. The author emphasizes the importance of partnerships in the context of exporting and contribute to the extension of knowledge on international business and strategic management. This manuscript is concluded with implications for theory and management and provides critical directions for further research given the limitations of the current study.
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참고문헌 (26)
참고문헌 신청
Anderson, E. / 1989 / Determinants of Continuity in Conventional Industrial Channel Dyads / Marketing Science 8 (4) : 310 ~ 323
Anderson, J. C / 1990 / A Model of Distributor Firm and Manufacturer Firm Working Partnerships / Journal of Marketing 54 (1) : 42 ~ 58
Armstrong, J. S. / 1977 / Estimating Non-response Bias in Mail Surveys / Journal of Marketing Research 14 (3) : 396 ~ 402
Bello, D. C. / 2003 / The Antecedents and Performance Consequences of Relationalism in Export Distribution Channels / Journal of Business Research 56 (1) : 1 ~ 16
Berry, H. / 2010 / An Institutional Approach to Crossnational Distance / Journal of International Business Studies 41 (9) : 1460 ~ 1480
Anderson, J. C / 1990 / A Model of Distributor Firm and Manufacturer Firm Working Partnerships / Journal of Marketing 54 (1) : 42 ~ 58
Armstrong, J. S. / 1977 / Estimating Non-response Bias in Mail Surveys / Journal of Marketing Research 14 (3) : 396 ~ 402
Bello, D. C. / 2003 / The Antecedents and Performance Consequences of Relationalism in Export Distribution Channels / Journal of Business Research 56 (1) : 1 ~ 16
Berry, H. / 2010 / An Institutional Approach to Crossnational Distance / Journal of International Business Studies 41 (9) : 1460 ~ 1480
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