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자료유형
학술저널
저자정보
Rajasekhara Mouly Potluri (American University of Nigeria) Lohith Sekhar Potluri (Amrita University Kasavanahalli Bangalore India)
저널정보
한국유통과학회 Asian Journal of Business Environment The East Asian Journal of Business Management 제7권 제4호
발행연도
2017.10
수록면
27 - 33 (7page)

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Purpose - The paper aims to explore the critical and uncover issues encountered to the supply-chain companies in launching halal based services in India. Research design, data, and methodology - After a meticulous review of relevant literature on the halal concept and halal logistics, researchers involved in a data collection by conducting semi-structured focus group interviews. Four groups with a maximum of 5 members each have chosen from the areas of transportation, warehousing, certification, and packaging. A total of 20 questionnaires were collected by applying purposive sampling method. Results - More than 95 percent of the chosen focus groups agreed that they know only about halal but don’t have any exposure to halal logistics. The discussion has revealed that the adoption rate for halal transportation, warehousing, halal certification, and packaging is almost zero. The respondents were chosen only from transportation, warehousing, certification and packaging companies from south India which are operating throughout India. This research never attempts to be acquainted with the opinions of channel members who directly or indirectly involved in meeting customer demands. Conclusions - This is a ground-breaking effort aimed to study the critical issues related to Indian halal logistics which is beneficial to both logistic companies as well as to the academic world.

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