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학제간연구 과학기술학 뇌인지과학 기술정책 기타 복합학

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논문 기본 정보

자료유형
학술저널
저자정보
이상원 (호서대학교) 이명진 (숭실대)
저널정보
한국유통경영학회 유통경영학회지 유통경영학회지 제24권 제4호
발행연도
2021.8
수록면
143 - 164 (22page)

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초록· 키워드

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Purpose: In the rapidly growth of social business centered on social software and platform, the purpose of this study is to examine the relationship between the quality factors of social business service and the expected performance of social business service, and how those qualities are related to the continued participation intention. It’s necessary to expand and invest social business for gaining competitive advantage in corporate organization. Research design, data, and methodology: In this study, the quality factors of social business service were extracted concerning that the characteristics of social business service. And the performance of social business were summarized from the viewpoint of practical and expected performance, also continued participation intention. To reveal the structural relationship between main variables, a survey was conducted on 317 users. An EFA, CFA, and reliability analysis were performed to confirm reliability and validity. And structural equation was conducted to verify hypothesis. Results: Main results are presented as follows. First, connectedness, interactivity, and relationship have been shown to have a positive effect on collaboration culture. Second, connectedness, interactivity, relationship, and compensation were shown to have a positive effect on co-decision and co-creation. Third, all factors of the performance of Social Business were found to have a positive impact on continued participation intention. Fourth, collaboration culture, co-decision and co-creation were found to have an indirect effect between the qualities of social business service. Conclusion: This study presented the relationship between the qualities factor and the performance, performance factors and continued participation intention as well. And it could have many implications for corporate organization trying to establishing and expanding their social business as one of strategics. And also, considering its expected performance, it will be able to present quality factors that need to focus on establishing services.
#Social Business Service #Social Business Performance #Continued Participation Intention

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참고문헌 (70)

참고문헌 신청
안효영 / 2013 / 집단 지성 기반 비즈니스 모델 사례 연구 / Entrue Journal of Information Technology 12(1):151~164 google schola Ajzen, I. / 1985 / From intentions to actions: A theory of planned behavior / Springer Berlin Heidelberg google schola Ajzen, I. / 1980 / Understanding attitudes and predicting social behavior / Prentice-Hall google schola Anderson, J. C. / 1988 / Structural equation modeling in practice : A review and recommended two-step approach / Psychological Bulletin 103(3):411~423 google schola Auramo, J. / 2005 / Benefits of IT in supply chain management : An explorative study of progressive companies / International Journal of Physical Distribution & Logistics Management 35(2):82~100 Crossref

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