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자료유형
학술저널
저자정보
저널정보
한국경영과학회 한국경영과학회지 韓國經營科學會誌 第33卷 第1號
발행연도
2008.3
수록면
131 - 148 (18page)

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Today, it is not difficult to use information technology (IT), especially, Internet based ones. Many people can not only access IT without learning how to use it but also find and develop new techniques and usages which couldn't be expected by system engineers or designers. This is owing to social interactions among users as well as advancement of IT. Theoretically, such social interactions in using IT can be well explained by adaptive structuration theory (AST) which has been considered as one of trying to capture the change of using IT due to social interactions between users and system. This study is to analyze the relationship between social interactions and motivation in using IT which can determine attitude and intention of using IT. For this purpose we provide a research model, in which two AST related variables, faithfulness of appropriation and consensus on appropriation, are independent variables and three beliefs for using IT, usefulness, ease of use and playfulness, are dependent ones. Additionally, for reflection of changing uses, usefulness is formed as second order factor by two first order factors-usefulness of self-expression and communication. An empirical test of our model for blog users which is analyzed by Partial Least Square method shows supporting most of hypotheses except one, consensus-ease of use.

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Abstract
1. 서론
2. 이론적 배경
3. 연구모형과 가설
4. 연구방법
5. 자료분석
6. 결론
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