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This essay attempts to define the Korean Blockbuster in the historical context. In recent years, the Korean Blockbuster has become the central issue in the film industry, journals and academic fields in Korea. There remain, however, some confusions about this concept, the Korean Blockbuster. Here, I analyze and define it in terms of historical context to make it clear.
Modern world which gave birth to the cinematic technology and the cinema represents itself as a visual spectacle. Visual apparatus, such as panorama and diorama, shows this process. In this respect, the cinema inherits spectacles from the beginning. The blockbuster is making use of these inherent spectacles. 〈Star Wars〉 and 〈Jaws〉 were the first films which were called to be the blockbuster. After New American Cinema, Hollywood used new technologies to make big spectacles, struggling to escape the financial depression. Global media groups such as Newscorporation and AOL-Timewarner went into the film industry in the way of M&A and took the strategy of giving priority to marketing. It is the new managemental strategy being called 'high concept,' and this new trend of film producing was named as New Hollywood. In this context, the blockbuster was born.
The Korean Blockbuster was considered as translation of blockbuster. It was bom in the similar context with the case of Hollyood. In 90' s, Jaebul(the term which means Korean form of a large enterprise) went into the Korean film industry and changed the film making convention. Products of this new trend was 'project film(Gihwoikyonghwa)'. After IMF depression, Jaebul withdraw from the film industry and the financial capital took the place. With this change going on, the budget of project films grow much bigger and they starts to show visual spectacles kike those of Hollywood. Many people are taking it as national cinema fighting against Hollywood domination, Korean blockbuster, however, was born in the very same condition of Hollywood blockbuster, using the same strategy. Therefore the Korean Blockbuster has Archibald complex, which makes us see it with the hope and, at the same time, the fear.
Modern world which gave birth to the cinematic technology and the cinema represents itself as a visual spectacle. Visual apparatus, such as panorama and diorama, shows this process. In this respect, the cinema inherits spectacles from the beginning. The blockbuster is making use of these inherent spectacles. 〈Star Wars〉 and 〈Jaws〉 were the first films which were called to be the blockbuster. After New American Cinema, Hollywood used new technologies to make big spectacles, struggling to escape the financial depression. Global media groups such as Newscorporation and AOL-Timewarner went into the film industry in the way of M&A and took the strategy of giving priority to marketing. It is the new managemental strategy being called 'high concept,' and this new trend of film producing was named as New Hollywood. In this context, the blockbuster was born.
The Korean Blockbuster was considered as translation of blockbuster. It was bom in the similar context with the case of Hollyood. In 90' s, Jaebul(the term which means Korean form of a large enterprise) went into the Korean film industry and changed the film making convention. Products of this new trend was 'project film(Gihwoikyonghwa)'. After IMF depression, Jaebul withdraw from the film industry and the financial capital took the place. With this change going on, the budget of project films grow much bigger and they starts to show visual spectacles kike those of Hollywood. Many people are taking it as national cinema fighting against Hollywood domination, Korean blockbuster, however, was born in the very same condition of Hollywood blockbuster, using the same strategy. Therefore the Korean Blockbuster has Archibald complex, which makes us see it with the hope and, at the same time, the fear.
목차
1. 들어가는 말
2. 영화와 스펙터클
3. 할리우드 블록버스터 : 자본과 스펙터클의 결합
4. 한국형 블록버스터
5. 마치는 말
참고문헌
Abstract
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