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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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The purpose of this study is to investigate image of and demand for take-out tea
shops preferred by consumers and to seek for an effective plan to popularize take-out tea shops. The subject were 387 consumers in Taegu area. Collected data were analyzed with SPSS WIN(VER 17.0) and processed statistically using frequency, cross-tabultion, factor analysist-test and Chi-Square test.
The research results are summarized as follows:
First, they recognized traditional tea shops positively in that they were quieter, more comfortable and having higher reliability of price and quality than take-out coffee shops while they recognized them having lower accessibility and lacking promotion and space. Second, the satisfaction and intent to purchase in traditional tea shops and take-out coffee shops, respectively were compared. For traditional tea shops, male was more satisfied with the service and atmosphere than female was while female with location than male. Users at their 20s compared to those at their 30s had higher satisfactions with menus, service atmosphere and prices and intent to recommend while those in their 30s had higher satisfaction with location and intent to use compared to those in 20s. Third, take-out tea shops preferred by consumers recognized the need of making brand the highest and turned out that they preferred reliability on quality, neat and was modem menus and the price ranges clean images. The most preferred tea drink were between 3,000 won and 4,000 won.
shops preferred by consumers and to seek for an effective plan to popularize take-out tea shops. The subject were 387 consumers in Taegu area. Collected data were analyzed with SPSS WIN(VER 17.0) and processed statistically using frequency, cross-tabultion, factor analysist-test and Chi-Square test.
The research results are summarized as follows:
First, they recognized traditional tea shops positively in that they were quieter, more comfortable and having higher reliability of price and quality than take-out coffee shops while they recognized them having lower accessibility and lacking promotion and space. Second, the satisfaction and intent to purchase in traditional tea shops and take-out coffee shops, respectively were compared. For traditional tea shops, male was more satisfied with the service and atmosphere than female was while female with location than male. Users at their 20s compared to those at their 30s had higher satisfactions with menus, service atmosphere and prices and intent to recommend while those in their 30s had higher satisfaction with location and intent to use compared to those in 20s. Third, take-out tea shops preferred by consumers recognized the need of making brand the highest and turned out that they preferred reliability on quality, neat and was modem menus and the price ranges clean images. The most preferred tea drink were between 3,000 won and 4,000 won.
목차
Abstract
Ⅰ. 서론
Ⅱ. 이론적 고찰
Ⅲ. 연구방법
Ⅳ. 연구결과 및 분석
Ⅴ. 요약 및 결론
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