지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.12
- 수록면
- 1,185 - 1,198 (14page)
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이 논문의 연구 히스토리 (5)
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초록· 키워드
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The purposes of this study were to investigate the relationships between e-loyalty formation process and satisfaction for apparel products by testing the research model developing upon prior researches, and to analyze the differences of the structural model between two groups (high satisfaction group and low satisfaction group). A total of 356 respondents participated through a convenience sampling at universities in Busan. Data were analyzed by a structural equation model analysis. The results were as followings: First, for the structural model, the attributes of shopping malls (e.g., e-store attributes and product attributes) affected consumer satisfaction which influenced the e-loyalty of shopping malls, mediated by value perception. Second, high-satisfaction group evaluated more importantly the attributes of shopping malls, higher perceived the value of products and web sites, more satisfied the mall, and had greater loyalty of online shopping malls than low-satisfaction group. Third, there were significant differences between high-satisfaction group and low-satisfaction group in the e-loyalty model for apparels. Specifically, for high-satisfaction group, the e-store attributes were more likely to influence the value perception of products and web sites than low-satisfaction group, while low-satisfaction group was the higher perceived the value of products, the more they satisfied and then the greater e-loyalty respectively. According to the findings, the implications and future suggestions related to e-loyalty of shopping malls for apparels are provided.
목차
Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경 및 연구가설
Ⅲ. 연구 방법
Ⅳ. 결과 및 논의
Ⅴ. 결론 및 제언
REFERENCES
참고문헌 (48)
참고문헌 신청
1. [단행본] - Aaker, D. A / 1991 / Managing brand equity: Capitalizing on the value of a brand / The Free Press
2. [학술지(정기간행물)] - An, J. M. / 2001 / An empirical study on the customer loyalty in the shopping mall industry in Korea / Asia Pacific Journal of Information Systems 11 (4) : 136 ~ 153
3. [학술지(정기간행물)] - Anderson, R. E / 2003 / E-satisfaction and e-loyalty : A contingency framework / Psychology & Marketing 20 (2) : 123 ~ 138
4. [학술지(정기간행물)] - Chaudhuri, A. / 2001 / The chain of effects from brand trust and brand affect to brand performance : The role of brand loyalty / Journal of Marketing 65 (2) : 81 ~ 93
5. [학위논문] - Choi, H. J. / 2006 / The effects of internet shopping mall attributes on the clothing purchasers' satisfaction, trust, and loyalty / 박사 / Hanyang University
2. [학술지(정기간행물)] - An, J. M. / 2001 / An empirical study on the customer loyalty in the shopping mall industry in Korea / Asia Pacific Journal of Information Systems 11 (4) : 136 ~ 153
3. [학술지(정기간행물)] - Anderson, R. E / 2003 / E-satisfaction and e-loyalty : A contingency framework / Psychology & Marketing 20 (2) : 123 ~ 138
4. [학술지(정기간행물)] - Chaudhuri, A. / 2001 / The chain of effects from brand trust and brand affect to brand performance : The role of brand loyalty / Journal of Marketing 65 (2) : 81 ~ 93
5. [학위논문] - Choi, H. J. / 2006 / The effects of internet shopping mall attributes on the clothing purchasers' satisfaction, trust, and loyalty / 박사 / Hanyang University
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