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논문 기본 정보

자료유형
학술저널
저자정보
김정모 (나사렛대학교)
저널정보
한국체육과학회 한국체육과학회지 한국체육과학회지 제26권 제5호 (인문사회과학 편)
발행연도
2017.10
수록면
525 - 538 (14page)
DOI
10.35159/kjss.2017.10.26.5.525

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연구주제
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연구배경
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초록· 키워드

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The purpose of this study is to analyze the effects of a Taekwondo school’s accumulated knowledge assets on knowledge management and business performance, and suggest a knowledge business management strategy focused on intangible assets as opposed to the existing Taekwondo schools’ tangible asset-focused marketing strategy.
In order to reach this goal, 345 study objects who manage a Taekwondo school were sampled using the purposive sampling and snowball sampling method from the non-probability sampling method. The actual study was carried out using a survey, and the final 345 purposive samples that we collected were processed using the Window SPSS 22.0 version statistics package program. First, in order to verify the construct validity of the scale, an Exploratory Factor Analysis (EFA) was carried out, while the survey’s internal consistency was verified through calculating the Cronbach’s αcoefficient. Second, in order to analyze the effects of a Taekwondo school’s accumulated knowledge assets on knowledge management and business performance, we carried out a correlation analysis and multiple regression analysis between variables so that the study hypothesis could be verified.
The results showed that first, a Taekwondo school’s knowledge assets showed to have a statistically significant positive effect (+) on dependent variables such as knowledge creation and knowledge sharing. Second, a Taekwondo school’s knowledge assets showed to have a statistically significant positive effect (+) on dependent variables such as competitive advantage and financial aptitude in business performance.

목차

Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과
Ⅳ. 논의
Ⅴ. 결론 및 제언
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