지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
The study identified the factors influencing Korean and Chinese consumer’s purchase intention to buy fake products in two aspects: social factors and personal factors. Social factors include conformity group, others-conscious inhibited consumption, and social norms. Personal factors are perceived risk, price sensitivity, and conspicuous consumption. This study surveyed 279 Koreans and 297 Chinese who have experienced of buying counterfeits. The statistical analysis conducted frequency analysis, reliability and validity analysis to identify statistical characteristics of respondents using SPSS 18.0 and AMOS 18.0. After checking the suitability of the measuring instruments and models, the hypothesis was verified. The results are as follow.
First of all, others-conscious inhibited consumption has positive impact on both Korean and Chinese consumers.
Secondly, Korean social norms are not significant factors whereas Chinese social norms have negative impact on consumer conformity. While legal importance of the social norms is growing due to the economic and ethical concerns, Korean consumers still appear to fail to recognize restrictions on norms or usage. Chinese consumers recognize that buying counterfeits does not conform to the social norms and the normative pressure constrains an individual"s from purchasing.
Third, Korean perceived risk has negative impact on consumer conformity while Chinese perceived risk is not significant factor. When Korean consumers decide to buy a counterfeit, being aware of various dangers can have negative effect on purchase intention. If they already consider risks associated with buying counterfeits and uncertain quality of that product, purchase intention becomes smaller. On the other hand, Chinese consumers do not recognize the potential risks of fake goods.
Fourth, after verifying the relationship between price sensitivity and consumer conformity, price sensitivity is not significant factor for both Korean and Chinese consumers. Fifth, in relation to conspicuous consumption and consumer conformity, conspicuous consumption has positive impact on consumer conformity in both countries.
A further research should be an empirical study which reflects various aspects like feature of company, characteristics of produced luxury goods, and quality of counterfeits. Moreover, it needs to examine whether there is a discrepancy in purchase intention according to the area or define specific comparisons between the two countries. It is necessary to expand the research to account for various counterfeits, but it needs to clarify the exact classification for counterfeits.
First of all, others-conscious inhibited consumption has positive impact on both Korean and Chinese consumers.
Secondly, Korean social norms are not significant factors whereas Chinese social norms have negative impact on consumer conformity. While legal importance of the social norms is growing due to the economic and ethical concerns, Korean consumers still appear to fail to recognize restrictions on norms or usage. Chinese consumers recognize that buying counterfeits does not conform to the social norms and the normative pressure constrains an individual"s from purchasing.
Third, Korean perceived risk has negative impact on consumer conformity while Chinese perceived risk is not significant factor. When Korean consumers decide to buy a counterfeit, being aware of various dangers can have negative effect on purchase intention. If they already consider risks associated with buying counterfeits and uncertain quality of that product, purchase intention becomes smaller. On the other hand, Chinese consumers do not recognize the potential risks of fake goods.
Fourth, after verifying the relationship between price sensitivity and consumer conformity, price sensitivity is not significant factor for both Korean and Chinese consumers. Fifth, in relation to conspicuous consumption and consumer conformity, conspicuous consumption has positive impact on consumer conformity in both countries.
A further research should be an empirical study which reflects various aspects like feature of company, characteristics of produced luxury goods, and quality of counterfeits. Moreover, it needs to examine whether there is a discrepancy in purchase intention according to the area or define specific comparisons between the two countries. It is necessary to expand the research to account for various counterfeits, but it needs to clarify the exact classification for counterfeits.
목차
Ⅰ. 서론
Ⅱ. 가설설정 및 연구모형의 설계
Ⅲ. 연구방법
Ⅳ. 실증연구결과
Ⅴ. 결론
참고문헌
【논문초록】
참고문헌 (0)
참고문헌 신청함께 읽어보면 좋을 논문
논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!
-
Consumer attitudes and purchase intentions toward fashion counterfeits: Moderating the effects of types of counterfeit goods and consumer characteristics
Journal of Global Fashion Marketing
2016 .01
-
Mediating effect of self-control between life satisfaction and counterfeit consumption among female consumers
Journal of Global Fashion Marketing
2016 .09
-
Consumption Motivations for Counterfeit Luxury Brands: Moderating Role of Genuine Brand Experience
무역연구
2021 .10
-
중국소비자들의 위조명품브랜드 구매의도에 영향을 미치는 요인: 가시성(visibility)과 지각된 위험의 조절효과
지역과 세계
2019 .01
-
How do moral judgment and saving face interact with positive word–of–mouth regarding counterfeit luxury consumption?
Journal of Global Fashion Marketing
2024 .03
-
중국 신세대 소비자의 명품과 복제품 브랜드 구매의도에대한 사회적 동기 및 개인적 동기의 영향
무역연구
2018 .01
-
중국 위조품소비자의 제품태도가 구매의도에 미치는 효과
현대중국연구
2016 .01
-
중국여성소비자의 위조한국화장품 경험 특성과 불평행동
소비자문제연구
2016 .04
-
중국인 소비자의 한국기업 이미지가 한국산 제품 구매의도에 미치는 영향: 한류콘텐츠 만족도, 과시소비성향, 자민족중심주의의 조절효과를 중심으로
무역연구
2020 .01
-
Determinants Affecting Buying Decisions of Consumers for Counterfeit Products: An Exploratory Study in Raipur, India
Asian Journal of Business Environment
2016 .10
-
소비자 혁신성과 제품 속성이 스마트 기기의 구매의도에 미치는 영향: 한 · 중 소비자 비교 분석
무역연구
2017 .01
-
매스티지 브랜드의 소비가치와 소비자 행복과의 관계에 관한 연구
유통과학연구
2015 .01
-
A Cross-National study of cloth’s purchasing behavior between Chinese and Korean Consumers
한국호텔외식경영학회 학술발표논문집
2015 .06
-
A Study on the Factors Influencing the Purchasing Intentions of Chinese Consumers for Overseas Direct Purchases -Focusing on Consumers Who Utilize Mobile Applications
인문사회 21
2023 .06
-
A Review of Counterfeit Artwork Controversies and Civil Case Practices
중재연구
2018 .01
-
한국과 중국소비자의 소셜커머스 속성의 중요도, 쇼핑가치 및 충성도 차이에 관한 연구
유통과학연구
2015 .01
-
A Comparative analysis of Korea’s exports of consumer goods to China and Chinese consumers’ purchases through internet
한국무역학회 국제학술대회
2017 .11
-
Measures Against Counterfeit in Japan
일감법학
2017 .01
-
중국관광객에 한국선호도가 한국제품 구매의도에 미치는영향
무역연구
2016 .01
-
한·중 FTA에 대한 국내 소비자 인식이 태도와 구매의도에 미치는 영향에 관한 연구
물류학회지
2017 .01
이 논문의 저자 정보
이 논문과 함께 이용한 논문
중국 온라인 시장에서 위조품에 관한 정보 제시 여부가 구매의도에 미치는 영향
추이수꺼
,
김명진
한국콘텐츠학회논문지
2018
.02
릴리패드와 조도센서를 활용한 교통사고대비 인클루시브 안전조끼 디자인 개발 연구
나윤희
,
당춘효
,
한루이
외 1명
복식
2021
.04
딥러닝 기반의 R-CNN을 이용한 악성코드 탐지 기법
조영복
디지털콘텐츠학회논문지
2018
.06
소비문화 척도를 이용한 소비가치의 세분화 집단별 사회적기업의 제품 평가와 구매의도 차이분석
오혜영
사회적가치와 기업연구
2015
.06
유명 패션브랜드 선호에 대한 이론적 고찰
이수철
,
이은경
한국디자인문화학회지
2008
.03
최근 본 자료
댓글(0)
0
UCI(KEPA) : I410-ECN-0101-2018-910-001713428