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논문 기본 정보

자료유형
학술저널
저자정보
이혜원 (Hoseo University) 박성원 (Hoseo University) 김이경 (Hoseo University)
저널정보
한국데이터전략학회 Journal of Information Technology Applications & Management Journal of Information Technology Applications & Management Vol.26 No.3
발행연도
2019.6
수록면
121 - 134 (14page)

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초록· 키워드

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The Fourth Industrial Revolution has differentiated technologies such as artificial intelligence, IoT(Internet of things), big data, and mobile. As the civilization develops more and more, humanity enjoy the cultural activities more than economic activity for the food and shelter. The platform structure based on the advanced information technology of the present will expand the cultural contents area in a variety of ways. Cultural contents respond sensitively to changes in consumer and will be useful experiences of human activities. Therefore, it should be noted again that the contents industry should not be limited to the discussion of the application of the fourth technology, but should be produced with emphasis on useful experiences of human being. In other words, the discussion of human activities around cultural contents should be focused on how to apply beyond the use of fourth industrial technology. Therefore, it is necessary to analyze the basis of the successful storytelling of the planning stage to connect the fourth industrial technology and human useful experience as a method for developing cultural contents, and to build and propose a model as a strategic method. This study analyzes domestic and foreign cases made by using big data among the visual contents which show continuous increase of consumption among culture industry field, and draws success factors and limit points. Next, we extract what is the successful matching factor that influenced consumer ’s consciousness, and find out that the structure of culture prototype has been applied in the long history of mankind, and presents it as a storytelling model. Through the above research, this study aims to present a new interpretation and creative activity of cultural contents by presenting a storytelling model as a methodology for connecting creative knowledge, away from the general interpretation of social phenomenon applied with big data.

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Abstract
1. 서론
2. 빅데이터의 의미와 특징
3. 빅데이터를 활용한 콘텐츠 제작사례
4. 빅데이터를 적용한 영상콘텐츠 제작방안
5. 결론
References

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UCI(KEPA) : I410-ECN-0101-2019-005-000862695