인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
학술대회자료
Full-text
오류 신고하기해당 페이지 내 제목·저자·목차·페이지정보가 잘못된 경우 알려주세요!
초록·키워드
This study analyzes the difference in the impact of space composition in large bookstores on the user experience. Recently, large bookstores have combined various cultural facilities to induce consumers to visit offline rather than online. Users have increasingly come to feel, experience, and judge the value they can derive from their brand awareness and purchasing activities. The relationship between the user and the user will be maximized by communicating naturally with the user in a user-tailored space and accessing a complex sense away from the ordinary space. Therefore, this study analyzes how users experience space and analyzes the difference in the impact of spatial composition on user experience. The two offline bookstores in Korea were selected for Kyobo Bookstore and a framework for analysis was established by comparing them with preceding research. Based on the framework, the analysis was divided into spatial composition and user experience factors for each space. In conclusion, in Jamsil, users were able to experience various senses, and they were proposing not only reading but also many contents and differentiated experiences. On the other hand, in Gangnam, only reading and selling could be observed.
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.