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논문 기본 정보

자료유형
학술저널
저자정보
Jinseo LEE (Korea Institute of Science & Technology Evaluation) Yooncheong Cho (KDI School of Public Policy and Management)
저널정보
한국유통과학회 산경연구논집 산경연구논집 제12권 제5호
발행연도
2021.1
수록면
37 - 46 (10page)

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Purpose: The purpose of this paper is to explore factors that affect electric car-sharing by highlighting issues of environmental sustainability and customer attitude and satisfaction. Research design, data and methodology: This study examined customers? perception on those issues by using electric car-sharing as usages of both electric car and car-sharing play a key role to improve sustainability. Online survey was applied to collect the data. This study also applied factor and regression analyses for data analysis. Results: The results of this study showed that effects of proposed factors including cost efficiency, emotion, safety, health, and sustainability on attitude toward electric car-sharing on attitude were significant. The results also showed that the effects on intention, satisfaction, and loyalty were significant. Conclusions: This study provides policy and managerial implications. By dealing with factors of electric car-sharing service, this study offers necessity of better strategies and policies for electric car-sharing service to electric car businesses and policy makers. This study also suggests that businesses should develop appropriate strategies for the improved usage of electric car-sharing by considering sustainability and improving relationships with customers. Further, government should consider to develop proper policies for sustainability by promoting the usages of electric car-sharing.

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