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논문 기본 정보

자료유형
학술저널
저자정보
김형일 (가톨릭관동대학교)
저널정보
한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 호텔리조트연구 호텔리조트연구 제19권 제4호
발행연도
2020.1
수록면
181 - 199 (19page)

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초록· 키워드

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I would like to understand the consumption trend of modern people, understand consumer needs for changes in menu production that can affect the development and sales performance of the restaurant market, and conduct research on purchasing intention. The survey was conducted on ordinary consumers in the restaurant industry and men and women in their 20s and 50s to achieve their research goals. The survey was conducted on consumers in Seoul and Gyeonggi Province. A total of 300 questionnaires were distributed for 15 days from June 1, 2020 to June 14, 2020, and 271 copies were used for the final analysis. The analysis of the collected data was done through the SPSS 21.0 statistical package program and the data coding process using AMOS 20.0. Both Hypothesis 1 and Hypothesis 2 were adopted and Hypothesis 3 was partially adopted. Restaurants should develop fast and high-quality menus to meet the trend of convenience consumption, and reduce waiting times for consumers by utilizing online orders, kiosks and applications. Restaurants should develop fast and high-quality menus to suit their convenience consumption trends, and strive to reduce waiting times for consumers by using online orders, kiosks, and applications. In addition, if waiting time occurs, it will be necessary to develop programs or items that consumers can enjoy during that time so that they recognize it as another commercialization time, not a time when waiting time is wasted.

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