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논문 기본 정보

자료유형
학술저널
저자정보
김지응 (전주대학교) 이수경 (전주대학교)
저널정보
한국외식산업학회 한국외식산업학회지 한국외식산업학회지 제18권 제1호(통권 제54호)
발행연도
2022.3
수록면
217 - 241 (25page)

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초록· 키워드

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This study empirically verifies how consumer characteristics from Confucian culture that are the factors of belief, face-saving, and group-confornity affect consumer attitudes and behavioral intentions by generation for consumers who visit Starbucks, and compares and analyzes the differences between generations to study academic and practical lmplications were presented. In order to achieve the research purpose, a survey was conducted on consumers visiting Starbucks nationwide by dividing their birth years into Generation X (born in 1964-1977), Generation Y (born in 1978-1994), and Generation Z (born in 1995-2004).
As a result of the study, it was possible to confirm a significant relationship between each variable in the Confucian culture behavior model in Generation X, but it was found that there was no significant influence between the variables in Generation Y as group-confornity and Generation Z as face-saving. That is, each generation showed different differences. This is because in the rapidly growing Korean society, cultural, social, and environmental factors that differ from generation to generation made differences between groups. and It can be said that there is also a difference in consumer behavioral intentions by generation.

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Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경과 가설설정
Ⅲ. 연구설계
Ⅳ. 실증분석
Ⅴ. 결론
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UCI(KEPA) : I410-ECN-0101-2022-324-001148733