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논문 기본 정보

자료유형
학술저널
저자정보
Ji-Hee Jung (Gyeongsang National University) Jong-Yong Ha (Gyeongsang National University) Jae-Ik Shin (Gyeongsang National University)
저널정보
한국관광연구학회 관광연구저널 관광연구저널 제36권 제10호
발행연도
2022.10
수록면
37 - 52 (16page)
DOI
10.21298/IJTHR.2022.10.36.10.37

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초록· 키워드

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The purpose of this study is to examine the relationship between attractiveness, convenience, experiential quality, tourism satisfaction, and revisit intention in an eco-friendly waterside ecological park after the easing of the COVID-19 quarantine guidelines. The 512 questionnaires were finally used to test the research hypotheses. The results of the analysis are as follows. First, it is found that attractiveness, convenience, and experiential quality have a positive effect on tourism satisfaction. Convenience is found to have the greatest effect on tourism satisfaction, and convenience is found to have the least effect. Second, convenience is found to have a positive effect on revisit intention, but attractiveness and experience quality do not have a statistically significant effect. The analysis of the mediating effect of tourism satisfaction is found to be statistically significant through the chi-square difference test, and it is found that attractiveness and experiential quality indirectly affect revisit intention through tourism satisfaction. Third, tourism satisfaction is found to have a positive effect on revisit intention. For the business of local tourist destinations to be successful, it is necessary to induce a high level of revisit, and for this, tourism satisfaction should be increased. In conclusion, the implications and limitations of the study are presented.

목차

Abstract
Ⅰ. Introduction
II. Literature review and hypothesis
III. Research method
Ⅳ. Results
V. Conclusion and implications
References

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