지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
Purpose ? The purpose of this research is to examine the differences and interaction effects of perceived risk and product attitudes between Korea and Thailand consumers in accordance with price discount and product types.
Research design, data, and methodology ? A questionnaire survey was conducted in Korea and Thailand. There were a total of 327questionnaires received, and 322 of them were valid. Respondents consisted of 163 Koreans and 159 Thai consumers. Each question is measured in a Likert-type five-point scale. To verify the difference and interaction effects of perceived risk and product attitudes, ANOVA analysis was carried out.
Results ? This research found that the perceived risk of Thailand consumers in accordance with price discount and product types is confirmed to be larger than Korean consumers. The difference of product attitudes of Thailand consumers is higher than those of Korean consumers. Thus, product attitudes in accordance with country type and price discount types are verified with the interaction effect. The difference of product attitudes in accordance with price discount type and product types are not founded. The main effect was not verified.
Conclusions ? The finding of this study can be used as useful information to Korean and Thai retailers looking to enter the global market.
목차
등록된 정보가 없습니다.
참고문헌 (28)
참고문헌 신청
Adams, W. J. / 1976 / Commodity Bundling and the Burden of Monopoly / Quarterly Journal of Economics 90(3):475~498
Aghion, P. / 1987 / Contracts as A Barrier to Entry / American Economic Review 77(3):388~401
Ansari, Asim / 1996 / Pricing a Bundle of Products or Services: The Case of Nonprofits / Journal of Marketing Research 33(1):86~93
Bakos, Y. / 1999 / Bundling Information Goods: Pricing, Profits and Efficiency / Management Science 45(12):1613~1630
Bakos, Y. / 2000 / Bundling and Competition on the Internet / Marketing Science 19(1):63~82
Aghion, P. / 1987 / Contracts as A Barrier to Entry / American Economic Review 77(3):388~401
Ansari, Asim / 1996 / Pricing a Bundle of Products or Services: The Case of Nonprofits / Journal of Marketing Research 33(1):86~93
Bakos, Y. / 1999 / Bundling Information Goods: Pricing, Profits and Efficiency / Management Science 45(12):1613~1630
Bakos, Y. / 2000 / Bundling and Competition on the Internet / Marketing Science 19(1):63~82
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