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논문 기본 정보

자료유형
학술저널
저자정보
임우경 (충남대학교 의류학과) 박길순 (충남대학교)
저널정보
한국미용학회 한국미용학회지 한국미용학회지 제21권 제6호
발행연도
2015.12
수록면
1,039 - 1,047 (9page)

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This research is to provide fundamental information for developing marketing strategy of appearance related industry by studying the university student’s appearance attitude according to their self-consciousness. 501 of university students were selected and statistical methods were used for analyze the difference of appearance attitude based on self-consciousness and demographic characteristics and the effect of sense of identity on appearance attitute. Based on the analyzed result between self-consciousness and appearance attitude, the group with a higher public self-consciousness showed high numbers for appearance attendant to others, desire for appearance and value of appearance while the group with a higher private self-consciousness showed high satisfaction with appearance. The result of analyzing the difference of appearance attitude by demographic characteristics indicates that there were positive relations between sex and satisfactions with appearance as well as majors and appearance attendant to others. Based on the result of analyzing the effect of selfconsciousness on appearance attitude, people with high public self-consciousness showed high appearance attendant to others, desire for appearance and value of appearance while people with high private self-consciousness showed high satisfaction with appearance. In conclusion, the attitudes toward appearance vary depending on self-consciousness and population statistical characteristics and public self-consciousness affects more on the attitudes toward appearance than private self-consciousness.

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