지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
이용수
초록· 키워드
오류제보하기
Purpose: In line with the 2050 carbon-neutral declaration, the agricultural sector is required to reduce greenhouse gas emissions. Korea has implemented a low-carbon agricultural product certification system for Net-Zero in this sector. Expanding the consumption of low-carbon certified agricultural products is essential for achieving national greenhouse gas reduction targets. This study examines the key factors influencing consumer purchasing decisions and their willingness to pay.
Research design, data, and methodology: A survey was conducted in 2021 with 862 participants from the Rural Development Administration’s agricultural and food consumer panel, including 392 individuals who had experience purchasing low-carbon certified agricultural products and 470 without such experience. Frequency analysis was used to examine the participants ' demographic characteristics and perceptions of low-carbon products. Additionally, Logit and Ordered Logit models were employed to identify the key factors influencing purchasing decisions and willingness to pay for low-carbon agricultural products, given their ability to analyze categorical outcomes and consumer preferences.
Results: The study emphasizes the importance of promoting the environmental and ethical values of low-carbon agricultural products. Consumers who perceive these products as contributing to environmental protection and climate change mitigation are more likely to purchase and pay for them. Furthermore, raising awareness of Green Cards and Carbon Points is crucial, therefore these programs must be promoted to encourage the consumption of low-carbon products.
Implications: Highlighting the environmental and ethical values of low-carbon products is critical to increasing consumer purchase intentions and willingness to pay. Additionally, awareness of Green Cards and Carbon Points is currently low, necessitating more promotional efforts to link these programs with the consumption of low-carbon agricultural products.
Research design, data, and methodology: A survey was conducted in 2021 with 862 participants from the Rural Development Administration’s agricultural and food consumer panel, including 392 individuals who had experience purchasing low-carbon certified agricultural products and 470 without such experience. Frequency analysis was used to examine the participants ' demographic characteristics and perceptions of low-carbon products. Additionally, Logit and Ordered Logit models were employed to identify the key factors influencing purchasing decisions and willingness to pay for low-carbon agricultural products, given their ability to analyze categorical outcomes and consumer preferences.
Results: The study emphasizes the importance of promoting the environmental and ethical values of low-carbon agricultural products. Consumers who perceive these products as contributing to environmental protection and climate change mitigation are more likely to purchase and pay for them. Furthermore, raising awareness of Green Cards and Carbon Points is crucial, therefore these programs must be promoted to encourage the consumption of low-carbon products.
Implications: Highlighting the environmental and ethical values of low-carbon products is critical to increasing consumer purchase intentions and willingness to pay. Additionally, awareness of Green Cards and Carbon Points is currently low, necessitating more promotional efforts to link these programs with the consumption of low-carbon agricultural products.
목차
Abstract
1. 서론
2. 저탄소농산물과 소비자 조사
3. 분석모형
4. 분석 결과
5. 결론 및 시사점
References
참고문헌 (0)
참고문헌 신청함께 읽어보면 좋을 논문
논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!
-
소비자의 식･약용 곤충제품 구입 및 지불의향 분석
식품유통연구
2020 .01
-
친환경 제품의 제품 공개성에 따른 지불의사금액 추정에 관한 연구
소비문화연구
2018 .01
-
소비자의 소비가치가 저탄소 인증 농산물의 태도와 구매의도에 미치는 영향
유통경영학회지
2024 .08
-
소비자의 특성이 온라인 상품평 활용의도에 미치는 영향
한국IT서비스학회지
2017 .01
-
저탄소 농산물 인증제에 대한 인식과 경제적 파급효과 분석
농업경영.정책연구
2015 .01
-
민간부문 녹색구매 활성화 방안
정책연구
2022 .11
-
Reputation Effect, Business-stealing Effect, and Income Effect in Amazon’s Co-purchasing Product Networks
상품학연구
2015 .01
-
신기후체제에 대응한 저탄소농업 활성화 방안
한국농촌경제연구원 정책연구보고
2016 .05
-
신제품의 혁신 속성과 계획적 진부화가소비자의 구매의도에 미치는 영향
유통과학연구
2015 .01
-
외식업체의 배달 소비경험과 긍정적 감정반응, 이용의도 및 지불의사의 영향관계 연구
Culinary Science & Hospitality Research
2022 .10
-
품질 표시된 목재제품 지불의향에 영향을 미치는 요인 분석
농업경제연구
2017 .01
-
녹색 제품 구매 행동에 미치는 영향 요인에 관한 연구 - 중국 소비자를 중심으로
기업경영리뷰
2019 .01
-
성인여성의 소비자거래역량 유형별 구매관련 특성분석
소비자정책교육연구
2016 .01
-
유기농산물 소비자인식이 재구매의사에 미치는 영향
유통과학연구
2015 .01
-
신선편이 농산물 전처리 단계별 소비자 지불의사 분석
식품유통연구
2024 .03
-
식생활 스타일에 따른 단기소득임산물의 소비행태
Human Ecology Research
2016 .01
-
소비자의 대체축산식품 가치 인식과 구입 의향의 결정요인
식품유통연구
2024 .06
-
Factors Influencing Foreign Products Purchase Intention of Mongolian Consumers
ASIA MARKETING JOURNAL
2022 .10
-
The Effect of Perceived Consumption Value on Purchase Intention and Recommendation Intention of Up-Cycling Product: Focused on Consumer Innovativeness
문화산업연구
2021 .06
-
The Effect of Food Safety Incidents Experience on the Probability of Purchasing GAP-certified Agricultural Products
농업경제연구
2022 .12
이 논문의 저자 정보
이 논문과 함께 이용한 논문
최근 본 자료
댓글(0)
0