지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Purpose - suggests making a policy and strategies for a way of other ICT product’s new market development in the future and effectively cooperation in young consumer and between different cultures through analysis on the smart phone market trend in different culture.
Research design, data, and methodology – Suggest patter of new high tech market from comparing characteristics analysis of smart phone market in different culture, this paper uses official data and portal data, and uses analyzer.
Results - Buying behavior is decided on culture, social classes, families, and reference groups (contacting com.). Big cities are leading market but price and function are important on buying factor.
Conclusion - The ICT market in China and India give a big effect to all over the world ICT market and quite different culture each other. For new market development, their personal characteristic should be considered in lifestyle information and understand what consumers want to purchase.
목차
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참고문헌 (29)
참고문헌 신청
Agago, M. O / 2015 / Personal Factors Influencing Consumers’ Buying Decision of Mobile Phone: A Case of Ethiopia, Dilla City / European Journal of Business and Management 7
Agriculture Canada International Markets Bureau / 2011 / The South Korean Consumer Behavior, Attitudes and Perceptions Toward Food Products
Bisht, S. S. / 2016 / ICT-driven Financial Inclusion Initiatives for Urban poor in A developing Economy : Implications for Public policy / Behaviour and Information Technolog
Chatterjee, S. / 2017 / Factors Affecting Students' Adoption of ICT Tools in Higher Education Institutions : An Indian context / International Journal of Information and Comm
Das, A. / 2016 / Effects of ICT Development on Economic Growth in Emerging Asian Countries- ICTs in Developing Countries: Research, Practices and Policy Implications / Palgrave Macmillan
Agriculture Canada International Markets Bureau / 2011 / The South Korean Consumer Behavior, Attitudes and Perceptions Toward Food Products
Bisht, S. S. / 2016 / ICT-driven Financial Inclusion Initiatives for Urban poor in A developing Economy : Implications for Public policy / Behaviour and Information Technolog
Chatterjee, S. / 2017 / Factors Affecting Students' Adoption of ICT Tools in Higher Education Institutions : An Indian context / International Journal of Information and Comm
Das, A. / 2016 / Effects of ICT Development on Economic Growth in Emerging Asian Countries- ICTs in Developing Countries: Research, Practices and Policy Implications / Palgrave Macmillan
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