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자료유형
학술저널
저자정보
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한국호텔관광학회 호텔관광연구 호텔관광연구 제11권 제3호 (통권 제34권)
발행연도
2009.9
수록면
15 - 30 (16page)

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The Casino industry is one of the typical hospitality areas within concerning to human resource; it strongly depends on the quality of internal service to employees. Kangwon Land presents as exclusive casino for domestic clients in Korea, through the intensive competition, the enterprise has been had several issues within development of organizational culture, enhance high service quality of the employees, improving strategic internal marketing and job satisfaction. According to this research; First of all, comfortable working environment and sufficient number of sensible employees can delivery productive work as well as rational compensation could be rewards to employees perform. Secondly, systematic strategies demand to cooperative relationship between the employees and supervisors. Additionally, the concentrated support is moderately fundamental element to the internal marketing, which will influence to the employee`s job satisfaction. In addition, the strategic internal marketing has to consider and adapt even employee`s dissatisfaction as discontent within current issues, it will related to aims at satisfied employees from the condition of work. Lastly, internal policies should observe employees individual characteristics and requirement, it could be reduce ineffective perform from the monotonous. Therefore, educational support and training courses can create more professional field of attitude to the employees and it will link to more valuable result within the organization`s goal.

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