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자료유형
학술저널
저자정보
저널정보
한국호텔관광학회 호텔관광연구 호텔관광연구 제18권 제5호 (통권 제68권)
발행연도
2016.9
수록면
140 - 156 (17page)

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The purpose of this study is to find out effects of hotel employees’ job characteristics on customer orientation and mediating effects of emotional labor between hotel employees’ job characteristics and customer orientation. In order to achieve the purpose of this study, the study was conducted by establishing a hypothesis through precedent studies and relevant literature and verifying the hypothesis through empirical testing. A total of 272 valid samples, who are hotel employees in ten 5-star hotels, used for data analysis. This data was analyzed by frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis, and AMOS. The findings of this study include followings. The sub-factors of significance job, job variety, feedback from job characteristics had significant influence on emotional labor. Also was found significance job, job autonomy and emotional labor are on a significant effect on customer orientation. After verifying the emotional labor mediated effects, job variety and feedback did not significantly affect the customer orientation exerted a significant influence over the indirect effects of emotional labor. Therefore Hotel companies it is important to maximize job characteristics of the member to be customer oriented behavior, hotel employees’ must be able to express a sincere willingness to reach out to customers with true feelings. Finally, the conclusions were presented the findings and implications, and limitations. In the conclusions, the study presented the results, implications and limitations of the research.

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