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논문 기본 정보

자료유형
학술저널
저자정보
양우영 (사우스캐롤라이나대학) 한병섭 (전남대학교)
저널정보
한국무역학회 무역학회지 貿易學會誌 第45卷 第3號
발행연도
2020.6
수록면
91 - 117 (27page)

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초록· 키워드

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This study aimed to understand the relationships among the institutional pressure and the level of compliance and corporate value. The research focuses on four main variables, which are regulatory pressure, normative pressure, and cultural-cognitive pressure as the institutional pressure, and the CSR score as the level of the firm’s compliance. We examined the impact of the institutional pressure on the firm’s compliance-level, together with the effect of compliance level on the corporate value. We analyzed the 3,792 CSR data listed in China’s A market and 31 province and city-level data from China. Results showed that institutional pressure had a positive influence on the firm’s compliance level. The corporate value was greater with a high compliance level when the institutional pressure was high. The firm’s compliance level negatively influenced corporate value when the institutional pressure was low. This study took into account a level of institutional pressures in three dimensions when investigating the effect of CSR compliance level on the corporate value. Thus, this study has a unique academic contribution by demonstrating that CSR activities can have a positive or negative effect depending on the institutional environment for each firm. The findings of this study also provide valuable insights to industry practitioners by suggesting the importance of considering the institution-specific condition when deciding to comply with the institutional pressure.

목차

Abstract
Ⅰ. 서론
Ⅱ. 문헌 연구
Ⅲ. 가설설정
Ⅳ. 연구방법론
Ⅴ. 실증 분석
Ⅵ. 결론
References

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UCI(KEPA) : I410-ECN-0101-2020-324-000869671