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논문 기본 정보

자료유형
학술저널
저자정보
Amoroso, Donald L. (Lowder-Weil Endowed Chair, Auburn University Montgomery) Lim, Ricardo A. (Asian Institute of Management)
저널정보
한국경영정보학회 Asia pacific journal of information systems Asia pacific journal of information systems 제25권 제4호
발행연도
2015.1
수록면
662 - 685 (24page)

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The use of global mobile technology has increased exponentially. In particular, a survey of consumers in the Philippines showed that 83% "could not live" without their mobile phones. We investigated factors, such as ease of use and personal innovativeness, to elucidate the consumer adoption of mobile technologies in the Philippines, to integrate existing adoption theories for academics and provide recommendations to practitioners based on our findings. Our research questions are as follows: (1) What key factors drive adoption of mobile technologies by Filipino consumers?; (2) Are Filipino consumers innovative in their use of mobile technologies?; And (3) How can telecom companies retain their customers? A structural equation model, which was built from a survey of 528 mobile Filipino consumers, showed support for repurchase intention to use mobile technologies. The hypotheses were generally supported by variables related to mobile phone usage with the Philippine consumer sample. Results support all of the hypothesized relationships for consumers using mobile technologies. Personal innovativeness did load on both attitude and repurchase intention for mobile applications as originally hypothesized but was strongly loaded for attitude toward using. This research is a first step in understanding the adoption of mobile applications by Filipino consumers. We initially hypothesized that consumer behavior toward mobile applications would involve constructs of innovativeness, ease of use, and satisfaction; however, we found that ease of use was less significant in understanding repurchase intention to use mobile technologies. Personal innovativeness was more important in explaining satisfaction with mobile application attitudes and repurchase intention. The Filipino context of this study also provides other interesting implications. As the Philippines transitions into a more international market, western products start to guide market behavior, particularly consumer adoption.
#Mobile Applications #Adoption #Personal Innovativeness #Ease of Use #Satisfaction #Purchase Intention

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참고문헌 (53)

참고문헌 신청
Agarwal, R. / 2000 / Time Flies When You Are Having Fun : Cognitive Absorption and Beliefs About Information Technology Usage / MIS Quarterly 2(4):665~694 google schola Agarwal, R. / 1999 / Are Individual Differences Germane to the Acceptance of New Information Technologies? / Decision Sciences 30(2):361~391 google schola Akiyoshi, M. / 2008 / The Diffusion of Mobile Internet in Japan / The Information Society 24(5):292~303 google schola Amoroso, D. / 2009 / Analysis of the Factors that Influence Online Purchasing / Journal of Information Systems Applied Research 2(1):1~16 google schola Amoroso, D. / 2009 / Measuring the Acceptance of Internet Technology by Consumers / International Journal of E-Adoption 1(3):48~81 google schola

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