지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Purpose: Technology induces the virtual distribution channel to exist, especially for booking a room online. This situation, indeed, provides an alternative for the customers to book based on their budget through digital platforms. One platform offering competitive prices is virtual hotel operators, such as Airbnb, OYO, RedDoorz, and Airy Rooms. Preferably, after using their platform, the user should be satisfied and loyal. Hence, this investigation aims to prove some associations. The first is between e-satisfaction and e-loyalty. The second is between website quality and e-satisfaction. The final is between website quality and e-loyalty. Research design, data, and methodology: This study is quantitatively designed with the sample of 350 users of the virtual hotel operator applications in Bandar Lampung: Airbnb, OYO, RedDoorz, and Airy, as the samples. Therefore, by denoting this sample size, the structural equation model based on covariance is utilized to examine the three hypotheses proposed. Also, to get the responses, this study uses a survey through a questionnaire. Result: This investigation demonstrates the positive relationship between e-satisfaction and e-loyalty. Additionally, website quality positively associates with e-satisfaction and e-loyalty. Conclusion: The virtual hotel operators must have the superiority on their website-based application to update the information based on the room availability and price, ensure online transaction safety, and facilitate its utilization to maintain long-term satisfaction and loyalty virtually.
목차
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참고문헌 (42)
참고문헌 신청
Ahmad, A. / 2017 / Exploring the role of website quality and hedonism in the formation of esatisfaction and e-loyalty : Evidence from internet users in India / Journal of Research in Interactive Marketing 11(3):246~267
Anderson, R. E. / 2003 / E-satisfaction and eloyalty : A contingency framework / Psychology & Marketing 20(2):123~138
Bai, B. / 2008 / The impact of website quality on customer satisfaction and purchase intentions : Evidence from Chinese online visitors / International Journal of Hospitality Management 27(3):391~402
Barnes, S. J. / 2002 / An integrative approach to the assessment of e-commerce quality / Journal of Electronic Commerce Research 3(3):114~127
Biswas, K. M. / 2019 / The influence of website service quality on customer satisfaction towards online shopping : The mediating role of confirmation of expectation / International Journal of Management Science and Business Administration 5(6):7~14
Anderson, R. E. / 2003 / E-satisfaction and eloyalty : A contingency framework / Psychology & Marketing 20(2):123~138
Bai, B. / 2008 / The impact of website quality on customer satisfaction and purchase intentions : Evidence from Chinese online visitors / International Journal of Hospitality Management 27(3):391~402
Barnes, S. J. / 2002 / An integrative approach to the assessment of e-commerce quality / Journal of Electronic Commerce Research 3(3):114~127
Biswas, K. M. / 2019 / The influence of website service quality on customer satisfaction towards online shopping : The mediating role of confirmation of expectation / International Journal of Management Science and Business Administration 5(6):7~14
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