메뉴 건너뛰기
.. 내서재 .. 알림
소속 기관/학교 인증
인증하면 논문, 학술자료 등을  무료로 열람할 수 있어요.
한국대학교, 누리자동차, 시립도서관 등 나의 기관을 확인해보세요
(국내 대학 90% 이상 구독 중)
로그인 회원가입 고객센터 ENG
주제분류

추천
검색

논문 기본 정보

자료유형
학술저널
저자정보
김헌철 (광주대학교)
저널정보
한국해양관광학회 해양관광학연구 해양관광학연구 제13권 제3호
발행연도
2020.1
수록면
59 - 79 (21page)

이용수

표지
📌
연구주제
📖
연구배경
🔬
연구방법
🏆
연구결과
AI에게 요청하기
추천
검색

초록· 키워드

오류제보하기
The purpose of this study was to investigate whether the physical environment and service quality of restaurants located on coastal tourism sites have a significant effect on revisiting intentions, and whether the restaurant image, a control variable, has a moderating effect on revisiting. This study collected and used 342 copies of the restaurant located on the coastal tourist sites of Busan Metropolitan City from July 1 to August 31, 2020. As a result of the study, first, it was found that the physical environment (comfort, aesthetics, cleanliness) affects the service quality in the relationship between the restaurant's physical environment and service quality. Second, the physical environment (comfort, aesthetics, cleanliness) affects the re-visit intention, as the restaurant's physical environment is a relationship between re-visit intentions. Third, the relationship between service quality and re-visiting intention showed that service quality influenced revisiting intention. Fourth, comfort × restaurant image, aesthetics × restaurant image, cleanliness × restaurant image, service quality × restaurant image were found to have a moderating effect in the role of control of restaurant image between physical environment, service quality, and intention to revisit. Therefore, in order to improve the image of the restaurant, it is necessary to not only create a comfortable and comfortable physical environment in terms of system, but also enhance the knowledge and kindness of employees and menu management through changes in cognitive aspects. Is thought to be.

목차

등록된 정보가 없습니다.

참고문헌 (72)

참고문헌 신청

함께 읽어보면 좋을 논문

논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!

이 논문의 저자 정보

최근 본 자료

전체보기

댓글(0)

0