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논문 기본 정보

자료유형
학술저널
저자정보
이현주 (계명대학교) 허무열 (공주대학교)
저널정보
한국유통과학회 산경연구논집 산경연구논집 제8권 제4호
발행연도
2017.9
수록면
53 - 63 (11page)

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Purpose - This study aims to examine the correlations between relationship benefits, quality, and continuity intention of community services. It further investigates the mediation effect of relationship quality operating on the association between relationship benefits and relationship continuity intention. Thus, this study will aim to elucidate the correlations between relationship benefits, quality and community services intention. Research design, data, and methodology - To achieve these objectives, this study executed a questionnaire from the users of the child?adolescent psychological support service which represents part of community services. The research framework that was utilized in this study was of three main factors. They were relationship quality, relationship benefits, and intention of relationship continuity. In relationship quality, factors such as trust and commitment was included in this section. For relationship benefits, factors such as society benefits and commitment benefits were the essence. The control variable in this study was gender, age, income, hours of service used, and the number of times service was used in community services. Results - The key research findings are as follows. First, this study found out that the more the social benefits was enhanced in the community services, the higher the relationship continuity intention was. Second, this study has found out that the higher the trust of community services, the higher the relationship continuity intention. Third, this study has shown that the more the relationship benefits was enhanced in the community services, the higher the recognition by the users’ relationship quality was. Fourth, the trust in the community services played a mediating role between the relationship benefits and relationship continuity intention. Conclusions ? Many associations could be discovered on the correlations between relationship benefits, quality, and community service continuality intention. These results will have important implications for the future of child and adolescent psychological support services. In terms of relationship marketing, the three factors; benefits, quality, and continuity intention in community services were proved to be pivotal. In order for the continuity intention in community services, the two factors of benefits and quality were the influential factors. From a policy maker’s standpoint, the relationship continuity was the most important factor.
#Relationship Benefits #Relationship Quality #Relationship Continuity Intention #Community Services.

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참고문헌 (52)

참고문헌 신청
Anderson, J. C. / 1988 / Structural equation modeling in practice: A review and recommended two-step approach / Psychological Bulletin 103(3):411~423 google schola Anderson, J. C. / 1990 / A Model of Distributor Firm and Manufacturer Firm Working Partnerships / Journal of Marketing 54(1):42~58 google schola Anderson, E. / 1992 / The Use of Pledges to Build and Sustain Commitment in Distribution Channels / Journal of Marketing Research 29(1):18~34 google schola Beatty, S. E. / 1996 / Customer-Sales Associate Retail Relationships / Journal of Retailing 72(3):223~247 google schola Berry, L. L. / 1995 / Relationship marketing of service:Growing interest, emerging perspective / Journal of the Academy of Marketing Science 23(4):236~245 google schola

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