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논문 기본 정보
- 자료유형
- 연구보고서
- 저자정보
- 발행연도
- 2022.12
- 수록면
- 1 - 202 (202page)
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초록· 키워드
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The purpose of this study is to analyze the changes in the business model, industrial structure, and trade structure of small businesses in the restaurant service industry in response to the development of online food delivery platforms.
Looking at the main characteristics of the analysis results based on the survey of 108 restaurants in Gyeonggi-do, first, the delivery service adoption rate was found to be 86.1%, and the delivery order acceptance method was absolute with 97.8% of delivery apps and 76.3% of phone calls. A lot of people use delivery apps. As a result of examining the share of sales by sales method in restaurants, sales in restaurants accounted for the highest average of 44.5%, followed by delivery with 32.1% and take-out with 23.4%.
Gyeonggi-do’s public delivery app (delivery express) is used by 44.6% of delivery service providers, but it is estimated that sales through public delivery apps only account for around 3% of the total delivery sales. In fact, it is not enough to achieve the original purpose of solving problems such as excessive fees and advertising fees using the monopoly position of private delivery apps.
Looking at the management performance and problems following the introduction of the delivery service, the average monthly sales of all responding companies was approximately KRW 22.57 million. As for average monthly sales by industry, the pizza/chicken industry recorded the highest at 27.89 million won, and the coffee/beverage industry recorded the lowest at 20.55 million won. Compared to 2021, the average rate of change in sales was 7.22%, and by industry, foreign restaurants had the highest rate of 9.9% and pizza/chicken specialty stores had the lowest rate of 4.89%. By sales type, it is noteworthy that the survey results show that the sales growth rate of hospitality-oriented companies (10.47%) is significantly higher than that of delivery-oriented companies (3.11%) and packaging-oriented companies (2.08%). This can be interpreted as the relative increase in sales.
However, in the case of the pizza/chicken industry, sales and operating costs are at an absolutely higher level than other industries, but the absolute value of operating profit and the ratio to sales are significantly lower than other industries. The guest" tells the truth.
Regarding the effect of structural change in the food service industry due to the spread of delivery service, it is interpreted that profitability deteriorates because delivery service has a high effect of expanding the food service market, but has a higher effect of intensifying competition than this. At this time, the effect of intensifying competition is the quantitative intensification of competition (the effect of suppressing average sales increase due to the increase of new entrants such as shared kitchens and delivery specialty stores) and the qualitative intensification of competition (increase in competition costs between existing companies, especially cost increase due to advertising competition for delivery apps) accompanied by a drop in profitability) appears to be occurring at the same time.
Looking at the main characteristics of the analysis results based on the survey of 108 restaurants in Gyeonggi-do, first, the delivery service adoption rate was found to be 86.1%, and the delivery order acceptance method was absolute with 97.8% of delivery apps and 76.3% of phone calls. A lot of people use delivery apps. As a result of examining the share of sales by sales method in restaurants, sales in restaurants accounted for the highest average of 44.5%, followed by delivery with 32.1% and take-out with 23.4%.
Gyeonggi-do’s public delivery app (delivery express) is used by 44.6% of delivery service providers, but it is estimated that sales through public delivery apps only account for around 3% of the total delivery sales. In fact, it is not enough to achieve the original purpose of solving problems such as excessive fees and advertising fees using the monopoly position of private delivery apps.
Looking at the management performance and problems following the introduction of the delivery service, the average monthly sales of all responding companies was approximately KRW 22.57 million. As for average monthly sales by industry, the pizza/chicken industry recorded the highest at 27.89 million won, and the coffee/beverage industry recorded the lowest at 20.55 million won. Compared to 2021, the average rate of change in sales was 7.22%, and by industry, foreign restaurants had the highest rate of 9.9% and pizza/chicken specialty stores had the lowest rate of 4.89%. By sales type, it is noteworthy that the survey results show that the sales growth rate of hospitality-oriented companies (10.47%) is significantly higher than that of delivery-oriented companies (3.11%) and packaging-oriented companies (2.08%). This can be interpreted as the relative increase in sales.
However, in the case of the pizza/chicken industry, sales and operating costs are at an absolutely higher level than other industries, but the absolute value of operating profit and the ratio to sales are significantly lower than other industries. The guest" tells the truth.
Regarding the effect of structural change in the food service industry due to the spread of delivery service, it is interpreted that profitability deteriorates because delivery service has a high effect of expanding the food service market, but has a higher effect of intensifying competition than this. At this time, the effect of intensifying competition is the quantitative intensification of competition (the effect of suppressing average sales increase due to the increase of new entrants such as shared kitchens and delivery specialty stores) and the qualitative intensification of competition (increase in competition costs between existing companies, especially cost increase due to advertising competition for delivery apps) accompanied by a drop in profitability) appears to be occurring at the same time.
목차
[표지]
[연구요약]
[차례]
표차례
그림차례
[제1장 서론]
제1절 연구의 배경과 목적
제2절 연구의 범위와 방법
[제2장 외식산업 현황과 배달서비스 확산 동향]
제1절 외식산업의 일반현황과 경영 특성
제2절 배달서비스 도입현황과 주요 쟁점
[제3장 외식업의 배달서비스 도입실태 조사분석]
제1절 조사 개요 및 응답업체 특성
제2절 배달서비스 도입 및 이용 실태분석
[제4장 외식업 경영 및 산업구조 변화 특성 조사분석]
제1절 영업실적 및 생산성 관련 지표 분석
제2절 경영 애로사항과 외식산업 구조변화 효과
[제5장 결론]
제1절 분석결과 요약
제2절 결론 및 시사점
[참고문헌]
[Abstract]
[부록]
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